Tag Archives: m:metrics

Where in the World?

Sometimes it’s nice to have your gutfeel confirmed and Comscore/M:Metrics’ latest findings do just that. They report that map usage is growing far more quickly in mobile that it is online; 82% on the US and 49% growth in Europe against single digit growth via the PC. This feel right as the map on the [...]

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Mobile Gaming – Play But Not Download

M:Metrics‘ latest coverage reports mixed news for mobile game companies. The bottom line is that while there are more mobile gamers than ever, the number of people who have actually downloaded a game to their phone is fairly static. Drilling down a little, the percentage of people who had played a mobile game ranged from [...]

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