Tag Archives: mma

MMA Names European Board of Directors

It’s that time of the year again when the Mobile Marketing Association announces the results of the elections for its European Board of Directors (and other regions too, for that matter). This year, I didn’t have to stand for election as I’ve been Chairman of the Board, both in Europe and Globally, which has been […]

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MMA’s London Gig

Sorry for the slow postings of late. I pulled the ligaments in my foot while skiing and then did the worst thing I could, by going to New York and back in 36 hours. So I’ve been hobbling around on crutches, trying to keep the foot in the air at other times and having frequent […]

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‘Tomato Plus’ Launches in Croatia

One of the most interesting new business models to be announced at the MMA Forum this week was OutThere Media‘s Tomato Plus, launched in conjunction with mobile operator, Vip Croatia. OutThere is run by my pals Alexandra Deutsch and Kerstin Trikalitis and it’s great to see women leading the way in mobile. The core of […]

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MMA’s New Guidelines – Please Comment

I wear so many hats these days that I sometimes even confuse myself. Anyway, with my Global Chairman of the Mobile Marketing Association hat on, we’ve just made the new mobile advertising guidelines available for public comment. So if you’re in this space, head on over there and have your say, even if it’s just […]

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