Comments for MobHappy

Comment on A Future for IVR by Does anyone know of a good ivr converter? | Plastering Courses

Does anyone know of a good ivr converter? | Plastering Courses — Fri, 03 Jul 2009 13:40:44 +0000

[...] MobHappy » Blog Archive » A Future for IVR [...]

Comment on A Future for IVR by Converting a video? | Plastering Courses

Converting a video? | Plastering Courses — Fri, 03 Jul 2009 13:29:05 +0000

[...] MobHappy » Blog Archive » A Future for IVR [...]

Comment on Mobile Microfinancing by McGuire’s Law » Blog Archive » Observations: Uses - July 2, 2009

McGuire’s Law » Blog Archive » Observations: Uses - July 2, 2009 — Thu, 02 Jul 2009 19:56:53 +0000

[...] Mobile Microfinancing [...]

Comment on Developers: An App Store Isn’t A Marketing Strategy by Carnival of the Mobilists #180 | mTrends - mobile media lifestyle trends - m-trends.org

Thu, 02 Jul 2009 09:11:01 +0000

[...] Stores Carlo Longino has a insightful post at MobHappy on why Apple created a great distribution platform for iPhone apps “but they [...]

Comment on Mobile Phones in 10 Year’s Time by Phil Barrett

Phil Barrett — Mon, 29 Jun 2009 18:25:44 +0000

Great post - it reminds me of the Prometeus video that predicts the future of digital… which now seems terribly outdated considering the role of mobile in society today.

here’s that original link:
http://www.youtube.com/watch?v=xj8ZadKgdC0

Comment on Developers: An App Store Isn’t A Marketing Strategy by App Stores Not a Marketing Strategy | m|strat

App Stores Not a Marketing Strategy | m|strat — Fri, 26 Jun 2009 18:36:48 +0000

[...] over at MobHappy makes a point that enterprise developers will know well… but it is worth repeating for any one else: It’s [...]

Comment on Developers: An App Store Isn’t A Marketing Strategy by Alexander Marktl

Alexander Marktl — Thu, 25 Jun 2009 13:59:10 +0000

Then what about the Internet? Billions of pages anyone?

What a lot of people seem to forget is that marketing is expensive and not very effective. What you need is an app that is useful or original. Such an app sells itself.

My advise: Don’t focus on marketing (unless your app is in a vertical niche). Focus on building a great app that people really want.

Only problem is that this is even harder than all those marketing challanges

Comment on Developers: An App Store Isn’t A Marketing Strategy by iPhone App Developer

iPhone App Developer — Thu, 25 Jun 2009 10:31:29 +0000

I think we’re about to see more off-line promotion of apps - especially iPhone apps.
I wonder how many downloads it takes (and in what time-frame) to get an app into the Top 25 listing…

Comment on Developers: An App Store Isn’t A Marketing Strategy by David Whitewood

David Whitewood — Thu, 25 Jun 2009 06:43:57 +0000

Good article. This is not some new science. Mobile app stores are no different to having your product listed on the Web, in a mail order catalogue or a retail store. First you need to get in store, second you need to develop your sell through through awareness, good copy, search etc. In the case of app stores this can be self-fulfilling, develop sell-through - get a better chart position, sell more! Lastly its about developing your brand presence within the store. Go to any good retail store and see this happening in the world of atoms and then apply your learnings to pixels and bytes!
Bets on which will be the first tier one app-store to let you pay for position. GetJar and Mobango have built entire businesses areound this.

Comment on Developers: An App Store Isn’t A Marketing Strategy by Chris DeVore

Chris DeVore — Wed, 24 Jun 2009 22:21:12 +0000

Spot on, Carlo - great post. Discovery is hard enough on the phone, and most app stores aren’t even thinking about web-based discovery yet. We built AppStoreHQ (http://appstorehq.com) to help fill the gap on the Web (and to give developers another, more customer-oriented outlet for promotion + discovery help).

We just shipped a white label version of our app search for blog partners to play around with - if you want to see it in action check out http://appstore.neutronbomb.net - and we’d love to set one up for you guys if it’s of interest.

Cheers and thanks again for the commentary.