Well, answering my own question in my previous post¬†of identifying an “honest-to-goodness nice LBS application” (the segue* only just occurred to me – honest!), this seems to be such a thing – a Spot the Bull competition for mobile operator, Orange in the UK. Put together by bleeding edge new media¬†agency, Poke, the promotion is [...]
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Location Based Marketing White Paper
Many of you have asked for my free White Paper on Location Based Marketing over the years and the feedback has been always very positive. It was primarily based on my experiences at ZagMe, running 1500 LBM campaigns to 85,000 opted-in users in the UK and it’s still the largest experiment (that I know about) [...]
Thanks
On a personal note, a big thank you for those of you who voted me onto the Mobile Marketing Association’s EMEA Board of Directors. I’ll do my best to push the mobile marketing cause to the next level. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
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Beware the MobHappy Porn!
pornhappy Originally uploaded by postneo. Apparently the Wi-Fi provider at the Kansas City airport thinks we’re not safe for public consumption because MobHappy is a porn site. If only that (and the profits mobile phone fetish porn could bring!) were true… I guess I could insert some pithy comment of this as an example of [...]
GPS Makes Safer Drivers
An article in Springwise suggests that drivers with GPS are safer than their locationally challenged counterparts. Across 115,197 rental cars, non-GPS cars had a 12% higher chance of an accident and damaged cars were 5% more costly to repair. Though why they should hit stuff harder, isn’t easy to explain. This is in spite of [...]
Call for Papers for Mobile Web in the Developing Word Conference
I’ve been asked to promote this call for papers for the MobEA V – Mobile Web in the Developing World in Banff, Canada on May 8th 2007, co-located with WWW2007 conference. So get your thinking caps on and papers submitted.
Aim and Scope
We are in the midst of a mobile revolution. Mobile Web Initiative spearheaded by W3C is making a strong stand on how to realize the vision of pervasive mobile computing. Services provided have to be adapted to the users’ wants and needs. To do this, we need to go beyond technology, and understand the human-centric aspects of mobile computing. The objective of this workshop is to provide a single forum for researchers and technologists to discuss the state-of-the-art, present their contributions, and set future directions in emerging innovative applications for mobile users in the developing world. W3C has started a number of initiatives along the direction of Mobile Web Best Practices, Device Description Working Group, Device Independence Working Group and others.
Topics of interest for technical papers include, but are not limited to the following:
- Real-world projects relying on Mobile Web access in Developing Countries
- Key applications to leverage the development/use of mobile web in Developing Countries
- Analysis of the potential demand for data service / mobile web access in Developing Countries
- Regional differences in Asia/Africa/Central Europe/Middle East/South America/…
- Analysis of Mobile Web usage in Developing Countries
- Usage of Mobile Web technologies in emergency responses in rural areas
- Analysis on the way the Mobile Web could improve people lives in Developing Countries (education, healthcare,…)
- Challenges to make the Mobile Web really useful (not just usable)
- Analysis of the main value added of the Mobile Web vs. a mobile phone (voice only) vs. a computer in an Internet cafe? :
o Are cheap PC a competing platform to web-enabled phones ?
o Can a web-enabled phone play the same role in Developing Countries as the PC at home in Western Countries
- Role of voice and multimodal technologies/applications
- Technical challenges to have web-enabled phone being the alone/primary way to access the Web
o Content authoring from a mobile phone?
o Use of the mobile web as a tool of political activism
The topics of interest are particularly important for the Spring 2007 timeframe to align MWI with the users, the carriers’/operators deployment strategies and of course the application/service providers’.
Carnival of the Mobilistics # 55
This week’s Carnival of the Mobilists is at Eli Dickenson’s Fierce Developer. Check it out for the usual collection of perceptive, witty and altogether, froody writing about mobile in the last week. —–>Follow us on Twitter too: @russellbuckley and @caaarlo
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This Is London Calling
I have a bit of a busy week ahead, but if anyone is attending any of these events that I’m speaking at, make sure you come and say hello: Wednesday I’m at Visiongain’s Mobile Advertising Conference 2006¬†speaking on “Advertising on the mobile web”. Thursday sees me at¬†Library House’s MediaTech¬†with a dual role. I’ll be speaking [...]
Mobiles Lead the Way in Underutilised Devices
Catching up with this month’s Wired at 33,000 feet, I was struck by a little snippet of a survey of Wired readers – thus highly biased, in the nicest possible way. These people are some of the most technically literate on the planet.   The question asked was; Which device or tool do you think [...]
50 Million
Forgive me a little self-indulgence, but it is about mobile, so you should find it interesting. AdMob just passed a major milestone and served its 50 millionth ad yesterday – not bad considering it’s less than 7 months old. It’s proving to be a serious way of selling mobile related content, products and services, with [...]
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