One of the issues I’ve been banging about for the last three years is that kids are using Bluetooth to share music and ringtones. This has been met with widespread scepticism among ye of little faith. New research commissioned by our friends at New Media Age released today shows that the tsunami I was talking [...]
Cashless Bus Tickets
by Russell Buckley on 21. Sep, 2006 in New launches, Predictions
Robbing bus drivers of their takings from bus ticket sales is apparently a big problem in parts of Sweden, so much so that they stopped selling tickets on buses. But now they’ve switched to an sms based ticket system where punters get sent an sms with an expiry time built-in. I assume this is going to [...]
Never Do Live Demos
by Russell Buckley on 06. Sep, 2006 in Personal, Predictions
If there’s one learning you can take out of working with technology it’s – never do live demos. That means never. And the bigger and more important the audience, the more that rule holds true. So if you’re demoing to your next door neighbour’s dog, you’re probably on pretty safe ground. But if you’re doing [...]
Is the Wap Glass 1/4 Full, or 3/4 Empty?
by Russell Buckley on 09. Aug, 2006 in Analysis, Mobile Society, Predictions
A new survey by hosting group, Hostway, has found that 27% of UK mobile users browse the mobile web. This is uncannily close to the last M:Metrics’ data I saw, which put it at 29%. Whatever the exact figure, I think it’s pretty remarkable that WAP has progressed this far and it’s certainly not a [...]
Quote of the Day – CEO of Publicis
by Russell Buckley on 01. Jun, 2006 in Marketing, Predictions
“In a couple of years, most of the information you share, most of the advertising you read, most of the messages you send, most of the music you listen to will transit through your cell phone,” he states confidently. Maurice Levy, the CEO of Publicis talking in an Independent interview, via Big Picture Advertising. Note [...]
Mobile 2.0 IS NOT Web 2.0
by Oliver Starr on 06. Feb, 2006 in Analysis, Mobile Phone Evolution, Predictions
Introduction Fellow Web 2.0 Workgroup member Ajit Joakar has been creating an extensive series of posts over at his blog Open Gardens about Mobile Web 2.0 and how it is defined as well as how it compares to or differs from Web 2.0. Ajit’s work, which is very well thought out and truly comprehensive got [...]
Prediction 6 Comes Home to Roost
by Russell Buckley on 24. Jan, 2006 in Predictions
In my 2006 Predictions, I suggested that Gizmondo, the inept wannabe entrant into the handheld gaming market, must die. Sure enough, less than 20 days later, Gizmondo Europe have filed for bankruptcy. I don’t doubt that a similar fate awaits the US arm in due course. Gizmondo must be a classic case study of inept [...]
Warm and Wireless: the Audex Jacket by Motorola and Burton
by Oliver Starr on 21. Jan, 2006 in Mobile techie stuff, Predictions
Mashups aren’t just for the web. If nothing else, the Audex Jacket, a bluetooth enabled high tech piece of outerwear co-developed by Motorola and Burton proves that fact with panache. I can’t count the number of times I tried to configure electronic gear and sporting attire (for me cycling gear) in such a way that [...]
Apple Signals iPhone
by Russell Buckley on 18. Jan, 2006 in Predictions
Carlo included a link last week about Apple’s recent patent Trademark filing around Mobile Me. Closer examination reveals that the patent trademark covers a wide range of possibilities, including “digital music,” “cellular” and “telecommunications.” My first prediction for 2006 was that Apple would launch a mobile phone this year, as opposed to the iTunes phone [...]
The Difficulty of Predictions
by Russell Buckley on 11. Jan, 2006 in Predictions
While I’m standing by our predictions we made in the last few weeks, I was reminded of why predicting the future is so damn impossible while I was on holiday over the New Year period. I was in South Africa (great place, if you get a chance to go) and was on Safari, like you [...]

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