How To Doom The Services Strategy To Failure: By enabling better experiences with the services your customers already use, you’ll create a much more favorable impression of your brand than if you try and force them into closed and substandard services of your own. I wrote that a couple of months ago in a post [...]
More On The Services Strategy: Replacing One Walled Garden With Another
by Carlo Longino on 11. Nov, 2008 in Mobile Society
Mippin Gets Social
by Carlo Longino on 04. Nov, 2008 in Mobile Society
One of my favorite mobile content sites, Mippin, announced a cool new social feature last week. You’re probably already familiar with how easy Mippin makes it to find and consume mobile content; its new social feature lets you discover new items through other users, and it even uses a nice “similarity meter” to display how [...]
Intel Marketing + WiMAX = ???
by Carlo Longino on 08. Oct, 2008 in Mobile Society
This Intel ad — pumping up the launch of Sprint’s WiMAX network, called Xohm — was on the front of Monday’s Wall Street Journal. What I’m most interested to see from the Xohm launch is how hard Intel will pump WiMAX and Xohm up, and how much marketing spend it will put into its efforts [...]
Radar, Back on my Radar
by Carlo Longino on 03. Oct, 2008 in Mobile Society
I had the chance recently to catch up with John Poisson, the head of Tiny Pictures, the company behind the Radar mobile service. I first met John a couple of years ago, and I came away from that meeting impressed both with him and Radar. John really gets mobile, and gets how people use it [...]
A Few Things I’ve Seen…
by Carlo Longino on 27. Aug, 2008 in Mobile Society
I’ve snapped pics of a couple of things recently I thought I’d share. First up, I was checking out grills at my local Lowe’s, and saw this ad for an audio tour about the product. You just call in to the 800 number, and you get walked through the grill’s features while you’re standing there [...]
Text Games, On Paper
by Carlo Longino on 14. Aug, 2008 in Mobile Society
Apparently, back in the day, people used to fill in these things called “Crossword Puzzles” that were printed in these other things called “newspapers”, instead of playing solitare or Snake or Tetris on their mobile phone. USA Today, one of these “newspapers”, and a quite large one at that, appears to be attempting to drag [...]
Consumer Information via SMS
by Carlo Longino on 28. Jul, 2008 in Mobile Society
BBC NEWS | Business | Italians dial up best food price: However, if Italians feel that their local food retailer is charging unreasonable prices, they can now call on a new service to help them haggle or walk away. Thanks to a short message service (SMS) text system set up jointly by the Italian agriculture [...]
When Will The Mobile Web Be Mass Market?
by Carlo Longino on 25. Jul, 2008 in Mobile Society
My good friend Tarek Abu-Esber wondered earlier this week when the mobile web will hit mass adoption, and more specifically, what would define that: While I might not go as far as using the term “critical-mass” I definitely agree with the overall idea of their report. The traditional barriers to the Mobile Web are all [...]
ITU Takes On ICE
by Carlo Longino on 23. Jul, 2008 in Mobile Society
About three years ago, Russell posted about the ICE phenomenon (and the ensuing hoax email). It’s pretty well known by now: ICE stands for In Case of Emergency, and the idea is to put the letters in front of a contact in your phone, so emergency workers know who to contact should you be in [...]
Operators Getting Into Social Network Aggregators
by Carlo Longino on 09. Jul, 2008 in Mobile Society
Orange is rolling out a new service for its Orange World portal that aggregates a number of popular social networking sites into a single location, with plans to later launch a standalone app version. This stuff is pretty interesting for a number of reasons. I think it’s great that they’re trying to make things better [...]

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