mTLD, the company set up by Nokia, 3, Google, Ericsson, Vodafone, Samsung, T-Mobile and other industry bigwigs to run the .mobi top-level domain is being purchased by another registrar responsible for such hits as the .info TLD. I was pretty skeptical of .mobi from the outset, and saw it as little more than a moneygrab, [...]
More Sports Cobrowsing, With Football3s
by Carlo Longino on 10. Feb, 2010 in Mobile Society
I just spent some time watching Liverpool lose to Arsenal in an English Premier League football match. As Liverpool fan, the game itself wasn’t particularly rewarding, but I had a great time playing along with it with Football3s. It’s a sort of in-running fantasy game: you play 10-minute games against other users by picking a [...]
Update On mGive Mobile Giving: Already over $1 million for Haiti
by Carlo Longino on 14. Jan, 2010 in Mobile Society
I wrote about mGive’s mobile charity donation platform in December, and it’s back in the news today. Already, Americans have donated more than $1.2 million to the Red Cross’ Haiti relief efforts using mGive on their mobile phones. The devastation in Haiti is immense and heartbreaking, but I’m glad to see that mobile is making [...]
Clutching At Straws
by Carlo Longino on 11. Jan, 2010 in Mobile Society
I’ve been listening to British radio station Xfm online quite a bit lately. In addition to some great music, they feature some of the most bizarre ads I’ve ever heard, pitching dating sites for people in uniform (or people who like people in uniform) and PSAs telling you to defrost your freezer (which kick off [...]
ESPN Sets Up A Co-Browsing Destination for College Football Fans
by Carlo Longino on 27. Oct, 2009 in Mobile Society
In January 2008, ESPN said that its NFL web content got more hits from mobile than from PCs during one 24-hour period. An exec surmised that it was NFL fans checking other scores and stats while they watched other games on TV, or what I called “co-browsing” — using a mobile to surf the web [...]
Mobile Barcodes: Dead or Alive?
by Carlo Longino on 20. Jul, 2009 in Mobile Society
I’d been wondering a bit about mobile barcodes lately after I set one up as a shortcut for a blog. There’s no doubt that they’re useful as a means of navigating to a site on a mobile device, and have lots of other potential uses as well. But after being talked about as the next [...]
1 Billion Apps
by Carlo Longino on 24. Apr, 2009 in Mobile Society
Keep that in mind the next time somebody tells you people don’t like to download apps on their phone.
And remember Buckley’s Law #31:
Citizens will download applications, providing it’s very clear what the application does and what the benefits of using it are.
As well as its corollary, Longino Revised Statute 31.31/b:
Citizens will download applications, provided it’s [...]
You’re Probably Going To Laugh, But…
by Carlo Longino on 11. Nov, 2008 in Mobile Society
I think this is a great idea — a picture frame with a GSM radio so it can receive MMS.
Nokia announced the SU-7 Image Frame a few years ago, but the price of the frame was pretty steep and finding a reasonably priced way to keep the SIM in the frame alive wasn’t very easy. [...]
More On The Services Strategy: Replacing One Walled Garden With Another
by Carlo Longino on 11. Nov, 2008 in Mobile Society
How To Doom The Services Strategy To Failure:
By enabling better experiences with the services your customers already use, you’ll create a much more favorable impression of your brand than if you try and force them into closed and substandard services of your own.
I wrote that a couple of months ago in a post about [...]
Mippin Gets Social
by Carlo Longino on 04. Nov, 2008 in Mobile Society
One of my favorite mobile content sites, Mippin, announced a cool new social feature last week. You’re probably already familiar with how easy Mippin makes it to find and consume mobile content; its new social feature lets you discover new items through other users, and it even uses a nice “similarity meter” to display how [...]

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