Category
Mobile Content
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Analysis, Marketing, Mobile Content
Aerodeon Research Points to New Directions
05.16.08 | Permalink | 5 CommentsChris Bourke is Managing Director of veteran mobile advertising agency, Aerodeon and long time a long time MobHappy reader. Some new research commissioned by his agency points to some interesting conclusions, which Chris shares below.
If you have an idea or opinion you’d like to share, drop us a line. In the meantime, enjoy what Chris […] -
Mobile Content
The Mobile Web Is Dead. Long Live The Mobile Web.
04.15.08 | Permalink | 7 CommentsRussell Beattie announced yesterday that he was giving up on Mowser, his transcoder startup, saying he didn’t believe in the mobile web any more:
In other words, I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time, and I’m tired of wasting […] -
Mobile Content
David Lynch Slags Off Mobile
01.07.08 | Permalink | 4 CommentsSome bright spark took a clip of veteran film director, David Lynch, and turned it into a faux iPhone commercial.
While the iPhone trimmings are false, the clip and content is allegedly real and seems to be a very powerful emotional belief by the great man - namely that you can’t watch a movie properly on […]
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Mobile Content
The Tipping Point For The Mobile Web
I wanted to go back and revisit one of the links I posted yesterday, Russell Beattie’s “Crossing the Rubicon of the Mobile Web”. Russell’s overall point is that we’ve reached the point of general acceptance of the web on mobile devices: “Ever notice that no one says stuff like, ‘No one will want to use […]
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Mobile Content
Mobile Porn Facing The Same Problems As Other Mobile Content
11.27.07 | Permalink | Comments OffAn analyst firm has put out a new report on the mobile adult content market, predicting it will grow to $3.5 billion worldwide by 2010. I don’t put too much stock in these sorts of predictions, for any number of reasons (for instance, this one says the mobile video sex chat market will grow more […]
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Mobile Content
Blockbuster Wants To Insert Itself In The Mobile Movie Experience
11.27.07 | Permalink | Comments OffBlockbuster’s CEO says the company is in talks “with all the major mobile phone makers about partnerships aimed at making it easier for consumers to watch movies on the go.”
I think Blockbuster is a fascinating company to look at. They really made a success of the movie-rental business and became synonymous with that industry, […] -
Mobile Content
Bango Button Redux — It’s Actually Quite Good, Once You Figure It Out
11.21.07 | Permalink | 4 CommentsI wrote last week about the new Bango Button, which the company says is an easy way to send web content to mobile handsets, and which I said offered a “pretty terrible” user experience. Somebody from Bango got in touch, wanting to know why I felt that way, and in explaining my position, I inadvertently […]
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Mobile Content
Mobile Video: Free or Else
11.07.07 | Permalink | 2 CommentsLots of companies are drooling over the prospect of earning gobs of money from mobile video, using a variety of business models — many of them built on incrementally charging people for the content, whether by clip or by channel. This doesn’t seem likely to work, since it’s at odds with the typical TV model, […]
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Mobile Content
Repeat After Me…
09.27.07 | Permalink | 6 Comments… successful content providers don’t equal successful mobile operators.
Think Disney understands this yet? Or is it going to take yet another MVNO failure for them to get it? -
Mobile Content
Hooray For Pop-Up Ads On Your Mobile!
08.08.07 | Permalink | 2 CommentsMobile advertising is a fairly common subject here on MobHappy, thanks largely to my esteemed colleague Russell’s role at AdMob and his interest in the industry. The ad mechanism that it and many other players in the space, like Third Screen and Google, use is a familiar one: a mobile equivalent of a text link […]
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Russell Buckley and Carlo Longino on mobile technology.Email Russell at russell at mobhappy dot com
Email Carlo at carlo at mobhappy dot com
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