I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who happen to have their Bluetooth switched on, as if that was consenting to the spam. I’ve also been pretty sceptical [...]
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Bluetooth Marketing – The Truth
by Russell Buckley on 18. Nov, 2011 in Bluetooth, Location Based Services, Marketing, Mobile Advertising Myths
5 Reasons Why You Shouldn’t Pay People to View Advertising
by Russell Buckley on 31. Mar, 2011 in Advice to Operators, Location Based Services, Marketing, Mobile Advertising Myths, Mobile Operators, PBM
The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. I know my stake won’t work. I know entrepreneurs will keep trying it. But this is at least a reference [...]
Mobile Advertising Myths #1
by Russell Buckley on 24. Mar, 2009 in Mobile Advertising Myths
There’s always lots of reasons we can find not to do and try new things – the vast majority of the world is inherently conservative and doesn’t like change. Most of my time is spent helping people to overcome this tendency, either promoting mobile marketing generically via the MMA, or getting them to test mobile [...]
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