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Marketing
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Marketing
It’s The Simple Things
11.08.07 | Permalink | 4 CommentsAbout two years ago, I wrote about a series of made-for-mobile cooking videos featuring British chef Jamie Oliver. While I thought the content was a pretty good idea, I was a bit miffed at the cost: 75p to watch the video, then 75p to get the really valuable content: the recipe and list of ingredients. [...]
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Marketing
Sharing Some Mobile Advertising Experiences
11.06.07 | Permalink | Comments OffRaj over at Gotomobile has put up a post sharing some insights he’s gleaned from playing with various mobile ad networks for a year or so, and it’s well worth a read.
There is definitely money here - Whether it be traditional WAP text ads or even SMS ads, there is money that I am making [...] -
Marketing
UK Police Use Bluespam To Appeal For Murder Witnesses
10.30.07 | Permalink | 2 CommentsPolice in Liverpool are using Bluespamming to try and find witnesses (via SMS Text News) to the August murder of an 11-year-old boy outside a pub there.
Apparently a cop car’s been fitted with a Bluetooth transmitter with a 100-meter range, and it pings other phones with a message as it drives around the area. I’m [...] -
Marketing
Here’s Another Reason Not To Bluespam: It Doesn’t Deliver Results
10.05.07 | Permalink | 5 CommentsI’ve mentioned bluespamming a fair bit, with no secret of my distaste for the practice. Earlier this year, MH pal Helen Keegan took a shot at banking giant HSBC, which had been running a “trial” of bluespamming for more than a year. The company claimed they’d received very positive feedback from it, but this didn’t [...]
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Marketing
UK Coupon Malredemption Coming to a Head
In the course of my varied career, much of it was spent in the world of Promotional Marketing, working in specialist agencies and for quite a while, as a supplier to them. One of the issues that’s consistently been a big problem is coupon malredemption and it’s being raised by the UK Institute of Sales Promotion [...]
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Analysis, Marketing
Microsoft’s Break Up
05.23.07 | Permalink | 2 CommentsNo, not that sort of Break Up. They’ve launched a new video in the last few days that encapsulates really very, very nicely what’s wrong with “old marketing” in 2 minutes and 6 seconds. Well worth a look.
The film shows lunch between the old school advertiser and today’s “consumer”, concluding in the consumer rejecting all the advertisers’ [...] -
Marketing
Bluespamming Debate Rages On, Online and at Swedish Beers
04.10.07 | Permalink | 2 CommentsWe’ve written plenty about Bluespamming in the past, and it never fails to evoke some passionate responses from people on both sides. Helen Keegan’s going over it again on her site, focusing on yet another story touting the success of Bluespamming in apparent conflict with the comments of the people hit by the messages. The [...]
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Marketing
FlipSwap is in Tune with the Zeitgeist
Humans are odd animals. There seems to be an innate need to believe things in black and white, rather than shades of grey. And the current belief is that Climate Change is now happening and we must all DO OUR BIT. If you ask most people about the actual evidence, they point to random and [...]
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Marketing
A Couple of Follow Ups - Bono and Hotxt
A couple of follow ups from previous postings caught my eye.
Firstly, we have the sad news from Ad Age that Bono’s ambitious Red campaign has only raised $18 million dollars so far, despite spending over $100 million on marketing.
Why would that be? Well, it’s nothing to do with the hugeness of the idea, or the [...] -
Marketing
Accept Connection From “More Bluespamming Debate”?
01.30.07 | Permalink | 6 CommentsSome interesting discussion has sprouted around my post on Bluespamming from Friday:
Ewan Macleod:
It’s an ugly, ugly message that most consumers don’t care for. It’s then a hugely underwhelming experience — to be sent a 100×100 shite image. Or some blocky video. You have to pair with the sodding device. It’s just……… it’s a by-hook-or-by-crook [...]
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Russell Buckley and Carlo Longino on mobile technology.Email Russell at russell at mobhappy dot com
Email Carlo at carlo at mobhappy dot com
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