Archive | Marketing RSS feed for this section
sign.jpg

CES: Low-Rent Mobile Coupon

Spotted on a sign in The Venetian. —–>Follow us on Twitter too: @russellbuckley and @caaarlo

Read full storyComments Off on CES: Low-Rent Mobile Coupon
logo-mads.gif

MADS for Mobile Ads

The mobile advertising market is looking like one beacon of light in these dark economic times. As Russell’s pointed out, his employer AdMob continues to grow, and other players in the space are seeing substantial growth, too, like MADS, a mobile ad company out of Amsterdam. I spoke to MADS’ CEO, Ashu Mathura a little […]

Read full storyComments Off on MADS for Mobile Ads

Clever Marketing From Oasis and the NME

Not exactly mobile-related, but this latest marketing campaign from Oasis and venerable British music mag NME is a pretty genius way to get people excited about the band’s upcoming record. Get Oasis’ “Dig Out Your Soul” music before album release date: The band have teamed up with NME in a musical first, which will see […]

Read full storyComments { 1 }

It’s Not What You’re Selling, It’s How You Sell It

MocoNews has a post on a new report from In-Stat about Google and Apple’s efforts in mobile: First, he said Google is primarily using Android to push its agenda of doing location-based search, and second, the two Bay Area companies are implementing change by marketing and merchandising better, not developing more advanced technology. Let’s focus […]

Read full storyComments Off on It’s Not What You’re Selling, It’s How You Sell It
picture-8.png

Some Cool Mobile Marketing From Japan

MH pal Tomi Ahonen writes in to share a post about some very cool mobile marketing from Japan. Snack food maker Tohato launched a couple of spicy snacks called “Tyrant Habanero Burning Hell Hot” and “Satan Jorquia Bazooka Deadly Hot”, and to promote them, set up a mobile multiplayer online game. Users bought a packet […]

Read full storyComments { 5 }