A piece on the BusinessWeek site today, called “Mobile Ads: Not So Fast” caught my eye: Ads on cell phones have long been hailed as the next big thing. But flipping through industry forecasts, Didier Kuhn says, “I don’t believe the figures I am seeing.” And he doesn’t mean that in a rah-rah kind of [...]
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MMS Better Than A Mobile Site For Small Businesses?
An interesting comment from Steve Procter of iTAGG over at SMS Text News. Orange UK released some usage stats this week which say its 15.4 million users sent 7 million MMS in August, leading with the fact that it’s up 37% from May, though overall usage still remains pretty low. But Steve raised an interesting [...]
An Update On Blyk
Jonathan MacDonald, Blyk’s sales director, got in touch after my post a few weeks back questioning some numbers he’d presented at an event. Jonathan got in touch offering some clarification and further details about Blyk’s performance. Blyk sends its members up to 6 communications a day. These can take the form of SMS or MMS, [...]
Vodafone, Telefonica Invest in Mobile Ad Startup
Further cementing the idea that mobile operators want to own the mobile advertising space, Vodafone and Telefonica have invested in Amobee, a startup that’s developing a mobile advertising platform. Amobee’s site describes its offering for operators like this: Amobee’s single centralized ad server enables precise contextual and behavioral targeting across all users on all handsets [...]
More On Advertising As Content
Russell posted last week about a talk given by LinkedIn founder Reid Hoffman, in which he made a throwaway comment that the best advertising looks like content. As Russell noted, it’s an astute observation, and it’s one that many brands and marketers are heeding when it comes to mobile. Alongside their growing interest in mobile [...]
Mobile Brings Newspapers To Life
There’s a very cool mobile marketing campaign featured on London Agency, We Love Mobile’s* blog. It’s a good example of a company blog that adds value to the blogosphere, without being all about them or being unduly sales-ey. I also like Simon Andrews’ (Mindshare) blogBig Picture Advertising and Iain Tait’s (Poke) CrackUnit as other examples [...]
Jajah Looks To Replace Ringing Tones With Ads
In addition to the new local numbers feature I mentioned Monday, callback/VoIP company Jajah has another new offering. According to El Reg, users will be able to opt-in to hear advertising instead of a normal ringing tone when they place a call. The way the service is described, if I make calls through Jajah, I [...]
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A Growing Trend, or Maybe Just a Coincidence
I’ve noticed a couple of times in the past week restaurants in random places advertising an SMS short code for people to text and receive coupons in return. The first was last week up in Cedar City, Utah — a town of about 25,000 people — and the second was just the other day here [...]
Blyk’s Math Still Doesn’t Add Up
A Blyk exec spoke at an event in London today, and shared a few small stats about its growth thus far, saying it expects to have 12-13,000 users in the UK by the end of the year, and 100,000 by the end of July 2008. David Murphy over at Mobile Marketing Magazine raised the valid [...]
Gifting Advertisements
I spent yesterday speaking at, and attending, Informa’s Mobile Communities & User Generated Content conference in London. Actually, the quality of the speakers and delegates was so high, I really wish I could have found the time to go back today, or at least do a little more networking last night. In fact, because of [...]
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