Category
Marketing
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Marketing
It’s Not What You’re Selling, It’s How You Sell It
MocoNews has a post on a new report from In-Stat about Google and Apple’s efforts in mobile:
First, he said Google is primarily using Android to push its agenda of doing location-based search, and second, the two Bay Area companies are implementing change by marketing and merchandising better, not developing more advanced technology.
Let’s focus on […] -
Marketing
Some Cool Mobile Marketing From Japan
05.22.08 | Permalink | 5 CommentsMH pal Tomi Ahonen writes in to share a post about some very cool mobile marketing from Japan. Snack food maker Tohato launched a couple of spicy snacks called “Tyrant Habanero Burning Hell Hot” and “Satan Jorquia Bazooka Deadly Hot”, and to promote them, set up a mobile multiplayer online game.
Users bought a packet […] -
Analysis, Marketing, Mobile Content
Aerodeon Research Points to New Directions
05.16.08 | Permalink | 5 CommentsChris Bourke is Managing Director of veteran mobile advertising agency, Aerodeon and long time a long time MobHappy reader. Some new research commissioned by his agency points to some interesting conclusions, which Chris shares below.
If you have an idea or opinion you’d like to share, drop us a line. In the meantime, enjoy what Chris […] -
Marketing
MMF Final Thoughts
04.23.08 | Permalink | 10 CommentsI’ve written a few posts about the Mobile Marketing Forum, but I just wanted to close with a few thoughts and quotes from presentations that didn’t really justify a complete post devoted to them.
I thought that the best answer to a (fairly aggressive, if very fair) question came from Scott Seaborn, whose company I have […] -
Marketing
Out of Egpyt
04.21.08 | Permalink | 3 CommentsOne of the keynotes given at last week’s Mobile Marketing Forum was given by Adhish Kulkarni (Buongiorno) and Karim Khalifi of Vodafone Egypt, about the various marketing activities that Vodafone has been up to over there.
One of the products they talked about was the very clever “Please Call Me” service, which is available for advertisers […] -
Analysis, Marketing
The Language of Advertising
04.18.08 | Permalink | 2 CommentsNick Suckley of Agenda21, one of the agencies doing a panel at the MMF this week, made an interesting observation about the type of language we use in advertising and marketing, that had never occurred to me before. He described it as “war-like” citing terms like “campaigns”, “hits” and “targeting”. I suppose even “banner” harks […]
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Marketing
Spam is off the Chinese Menu
There’s a huge backlash against mobile spam going on in China right now. The General Manager on one of China’s biggest outdoor media companies, Focus Media, blithely revealed that the company was in possession of around 200 millions mobile phone numbers and had been sending out 100 million unsolicited messages every day. This is in […]
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Marketing
Grab the Tanla Mobile Marketing and Advertising Guide
03.18.08 | Permalink | Comments OffI think that a Tanla Mobile party might have been the source of all my fun in Barcelona… but I won’t hold a grudge. Especially as they’ve put out their Mobile Marketing and Advertising Guide, edited by MH pal and Swedish Beers impresario Helen Keegan, and featuring a contribution from my capable cohort Russell.
I was […] -
Analysis, Marketing
getAbstract - A Quick Fix of Wisdom
01.25.08 | Permalink | Comments OffOne of the interesting companies I’ve met with recently, is getAbstract, who offer a great service for info junkies like me. Their proposition is that they take leading new and classic business books and summarise them into 5 pages.
I was interested to see how well that could work, to be honest. I mean, could the […] -
Marketing
BusinessWeek Figures Out That Analyst Predictions Are Mostly Worthless
A piece on the BusinessWeek site today, called “Mobile Ads: Not So Fast” caught my eye:
Ads on cell phones have long been hailed as the next big thing. But flipping through industry forecasts, Didier Kuhn says, “I don’t believe the figures I am seeing.” And he doesn’t mean that in a rah-rah kind of way.
Kuhn, […]
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Russell Buckley and Carlo Longino on mobile technology.Email Russell at russell at mobhappy dot com
Email Carlo at carlo at mobhappy dot com
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