Archive | Marketing RSS feed for this section

26 Mistakes Tech Startups Make When Pitching to VCs

Following on from last week’s post about the 30 Mistakes Tech Starts Make, I’ve followed this up with the mistakes that they make specifically when pitching to VCs. Again this is based on many years of working with startups and seeing hundreds of pitches – many successful, but mostly not. It’s also worth pointing out […]

Read full storyComments { 5 }

How To…..Write a Request for an Introduction

I was doing some mentoring this week at Springboard’s Internet of Things Accelerator and was talking to the legendary Bindi Karia on the train home. Bindi has been the go-to person at Microsoft for the last 8 years and has now taken over as a VP at Silicon Valley Bank in London. She came up […]

Read full storyComments { 4 }
Very Creative Spanking

Very Creative Spanking

The School of Communications Arts teaches young people all they need to know about a career in communications, from a Creative in an ad agency to a Suit in a PR agency. Every year, the intake form their very own agency and answer real briefs from genuine clients. They also win awards in competition with […]

Read full storyComments { 1 }

Bluetooth Marketing – The Truth

I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who happen to have their Bluetooth switched on, as if that was consenting to the spam. I’ve also been pretty sceptical […]

Read full storyComments { 5 }

5 Reasons Why You Shouldn’t Pay People to View Advertising

The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. I know my stake won’t work. I know entrepreneurs will keep trying it. But this is at least a reference […]

Read full storyComments { 5 }