I had a great chat yesterday with the LBS team at Openwave here in California. They read MobHappy and invited me in for an exchange of views while I was here. It’s nice to meet other people who are still true believers in the success of LBS, albeit with a realistic view of the market [...]
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Is AdMob the New AdWords?
I’ve been meaning to write about AdMob for a couple of weeks, but 3GSM and a skiing holiday got in the way. So here goes. AdMob is a pay-per-click marketplace for mobiles. Think Google AdWords for phones – yes, it’s that deliciously simple. Publishers of any website optimised for mobile viewing can join the network [...]
Ping Rewards Launch Mobile Coupons
I just came across the new Ping Rewards, which sends sms coupons from advertisers to its opted in database of mobile owners in the US. Regular readers of MobHappy will know that I used to be Sales & Marketing Director of just such an outfit five long years ago – ZagMe. While we hard a [...]
I’m on the Train!
Whenever we have the misfortune to eavesdrop on a mobile phone conversation, it always seems to begin with a mundanity like “I’m on the train”. What the mobile user is actually doing is stating their location to the caller, as it contextualises the call for both of them and could well be an important framework [...]
A New Low for Employee Tracking
I’m no great fan of the employee tracking business. If you think you really need to keep tabs on your employees to make them do their jobs properly, you should be looking at your own management style and employee relations. In fact, studies have proved that these types of systems are counter-productive anyway. So any [...]
Tomi’s Thoughts on LBM
Tomi Ahonen, a friend of MobHappy and mobile guru (see my interview here about his last book) has been waxing lyrically about LBM too, over at the Oxford Forum (free membership required). Tomi is pretty dismissive about the traditional mall or High Street based channel, telling you about local deals. Up to a point, I [...]
Location Based Marketing – Could it Really Work? Part Three
This is Part 3 of my look at Location Based Marketing. Part 1 identified that the key to success is the type of messages that marketers plan to send in the channel. It’s key to getting potential users to sign up in the first place (opt in), stopping them from opting out on an ongoing [...]
BBC Springwatch Survey Uses Location and SMS
The BBC, that delta where creativity meets technology, have launched their Springwatch campaign, utilising sms and geolocation data. Springwatch is designed to monitor the progress of Spring throughout the UK. So they ask people to look out for six classic indicators, ranging from bees to Hawthorn blossom to Frogspawn. When you see one, you sms [...]
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Coming to a Pocket Near You; Advertising to Mobiles Threatens to Annoy Billions
As anyone reading Russell, Carlo or any of my writing already knows, none of us feels that unsolicited messages of any sort are appropriate EVER. Unless you are telling me something that is going to save my life, prevent dismemberment or keep me from getting arrested, please keep your message to yourself! In short if [...]
Can You Sense Steve Jobs?
6th Sense is a San Francisco based company running a Beta MoSoSo application and I’ve been following them for some time. You download the free application to your phone, which kind of turns you into a web page discoverable by Bluetooth for others to see and find out what you want to tell them. This [...]
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