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Location Based Services
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Location Based Services
Loopt Launches Mobile Friend Finder
09.12.06 | Permalink | 6 CommentsA few months ago, I did a little consulting for Loopt to help them get a toe-hold in Europe, so it’s great to see the product finally come out of stealth mode and get into the market. They launched last night on the youth focused, Boost Mobile network and I’m sure it’ll be a great success.
The friend finder isn’t [...] -
Location Based Services
Location Based Advertising
08.22.06 | Permalink | 3 CommentsJR Hartley* would be truly befuddled by Yellow Pages’ latest marketing campaign, which involves London buses showing location-specific advertising messages.
Claimed to be the first GPS advertising campaign ever (anyone care to dispute that?) Springwise says that 25 buses will be fitted with LED panels (see pic), which will show the buses’ locations and highlight local shops, [...] -
Location Based Services
Google Coupons - But Where’s the Mobile Element?
08.15.06 | Permalink | 7 CommentsGoogle announced today that they’re extending their reach into the location-based marketing business, with the launch of a couponing product. Local businesses can offer coupons against their products and services via Google Maps and users simply print them and then then redeem them as usual.
My first reaction to this is - where’s the mobile element? Google Maps already [...] -
Location Based Services
LBS Coming of Age?
06.23.06 | Permalink | 5 CommentsI had a great chat yesterday with the LBS team at Openwave here in California. They read MobHappy and invited me in for an exchange of views while I was here. It’s nice to meet other people who are still true believers in the success of LBS, albeit with a realistic view of the market [...]
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Analysis, Location Based Services, Marketing, New launches
Is AdMob the New AdWords?
03.02.06 | Permalink | 7 CommentsI’ve been meaning to write about AdMob for a couple of weeks, but 3GSM and a skiing holiday got in the way. So here goes.
AdMob is a pay-per-click marketplace for mobiles. Think Google AdWords for phones - yes, it’s that deliciously simple.
Publishers of any website optimised for mobile viewing can join the network free. And [...] -
Location Based Services, Marketing
Ping Rewards Launch Mobile Coupons
I just came across the new Ping Rewards, which sends sms coupons from advertisers to its opted in database of mobile owners in the US.
Regular readers of MobHappy will know that I used to be Sales & Marketing Director of just such an outfit five long years ago - ZagMe. While we hard a fair [...] -
Analysis, Location Based Services
I’m on the Train!
02.28.06 | Permalink | 2 CommentsWhenever we have the misfortune to eavesdrop on a mobile phone conversation, it always seems to begin with a mundanity like “I’m on the train”. What the mobile user is actually doing is stating their location to the caller, as it contextualises the call for both of them and could well be an important framework [...]
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Location Based Services, Mobile Society
A New Low for Employee Tracking
02.06.06 | Permalink | 9 CommentsI’m no great fan of the employee tracking business. If you think you really need to keep tabs on your employees to make them do their jobs properly, you should be looking at your own management style and employee relations.
In fact, studies have proved that these types of systems are counter-productive anyway. So any manager [...] -
Location Based Services, Marketing
Tomi’s Thoughts on LBM
02.03.06 | Permalink | 7 CommentsTomi Ahonen, a friend of MobHappy and mobile guru (see my interview here about his last book) has been waxing lyrically about LBM too, over at the Oxford Forum (free membership required).
Tomi is pretty dismissive about the traditional mall or High Street based channel, telling you about local deals. Up to a point, I agree [...] -
Location Based Services, Marketing
Location Based Marketing - Could it Really Work? Part Three
02.02.06 | Permalink | 9 CommentsThis is Part 3 of my look at Location Based Marketing.
Part 1 identified that the key to success is the type of messages that marketers plan to send in the channel. It’s key to getting potential users to sign up in the first place (opt in), stopping them from opting out on an ongoing basis [...]
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Russell Buckley and Carlo Longino on mobile technology.Email Russell at russell at mobhappy dot com
Email Carlo at carlo at mobhappy dot com
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