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Bluetooth Marketing – The Truth

I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who happen to have their Bluetooth switched on, as if that was consenting to the spam. I’ve also been pretty sceptical […]

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5 Reasons Why You Shouldn’t Pay People to View Advertising

The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. I know my stake won’t work. I know entrepreneurs will keep trying it. But this is at least a reference […]

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Crowd Sourcing by Mocality

One of my consistent predictions for mobile in the last 5 years or so, has been that innovation in mobile will travel from developing markets into the developed ones. This is because mobile is either the only game in town in media terms or certainly the most important digital device for most people, most of […]

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More on Geofencing and Location-Based Messaging

I got a couple of responses in via email to my earlier post on geofence-triggered mobile ads. Matt Silk, SVP of mobile messaging company Waterfall Mobile took an interest in the post, as his company just announced a deal with WaveMarket to add location functionality to its messaging platform. We did a short interview via […]

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Location on Mobile: Still Wandering Around A Little Aimlessly

I’ve been thinking about location and mobile a lot lately, mostly trying to wrap my head around this nebulous (at least to me) “social location” trend. It seems to me that so many “location-based services” — I just shudder uopn reading that term — of today are rehashes of many of the same ideas from […]

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