I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who happen to have their Bluetooth switched on, as if that was consenting to the spam. I’ve also been pretty sceptical […]
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Bluetooth Marketing – The Truth
by Russell Buckley on 18. Nov, 2011 in Bluetooth, Location Based Services, Marketing, Mobile Advertising Myths
5 Reasons Why You Shouldn’t Pay People to View Advertising
by Russell Buckley on 31. Mar, 2011 in Advice to Operators, Location Based Services, Marketing, Mobile Advertising Myths, Mobile Operators, PBM
The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. I know my stake won’t work. I know entrepreneurs will keep trying it. But this is at least a reference […]
Crowd Sourcing by Mocality
by Russell Buckley on 01. Oct, 2010 in Developing Markets, Location Based Services, Mobile Society
One of my consistent predictions for mobile in the last 5 years or so, has been that innovation in mobile will travel from developing markets into the developed ones. This is because mobile is either the only game in town in media terms or certainly the most important digital device for most people, most of […]
More on Geofencing and Location-Based Messaging
by Carlo Longino on 06. Mar, 2010 in Location Based Services
I got a couple of responses in via email to my earlier post on geofence-triggered mobile ads. Matt Silk, SVP of mobile messaging company Waterfall Mobile took an interest in the post, as his company just announced a deal with WaveMarket to add location functionality to its messaging platform. We did a short interview via […]
Location on Mobile: Still Wandering Around A Little Aimlessly
by Carlo Longino on 14. Oct, 2009 in Location Based Services
I’ve been thinking about location and mobile a lot lately, mostly trying to wrap my head around this nebulous (at least to me) “social location” trend. It seems to me that so many “location-based services” — I just shudder uopn reading that term — of today are rehashes of many of the same ideas from […]
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