I got a couple of responses in via email to my earlier post on geofence-triggered mobile ads. Matt Silk, SVP of mobile messaging company Waterfall Mobile took an interest in the post, as his company just announced a deal with WaveMarket to add location functionality to its messaging platform. We did a short interview via [...]
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Location on Mobile: Still Wandering Around A Little Aimlessly
I’ve been thinking about location and mobile a lot lately, mostly trying to wrap my head around this nebulous (at least to me) “social location” trend. It seems to me that so many “location-based services” — I just shudder uopn reading that term — of today are rehashes of many of the same ideas from [...]
Creativity Comes to Location
In my Predictions for 2009, I suggested:
I think that this is the year when creativity comes to Location and some very interesting things happen as a result – albeit in a small way. We’ll start to move away from find-my-nearest and simple buddy trackers and start to see innovation.
So, I was interested to see Skyhook’s [...]
A Little Latitude
Google released Latitude last night – essentially a buddy-finder overlaid on Google Maps and linked to your mobile phone. The idea is you sign up, invite your pals to track you and they can follow your movements on their mobiles or on PC as broadcast by your mobile – or to be more precise, your [...]
Catch Helen Keegan in The Times
MH pal Helen Keegan is quoted in today’s Times, in a story about location-based services. Be sure to check it out:
Web developers now face the challenge of connecting people with the information they need, and to make sure they can get it when they need it. One emerging group of technologies, location-based services, attempts to [...]
Google Maps With GPS Support Is Great, But…
The mobile blogosphere was abuzz today with the news that Google’s released a version of Google Maps for Mobile that supports the internal GPS of the Nokia N95 and other S60 phones. I love Google Maps for Mobile, it’s definitely one of my all-time top mobile apps, and it’s helped me out on numerous occasions. [...]
What Are People Searching For?
m-spatial provide white label local search for the likes of Orange, O2 and Vodafone, as well as personal navigation devices. They’ve just announced a list of the terms users are most frequently searching for on their mobiles. While they don’t release actual figures, monthly searches are in the millions, so the numbers are statistically significant.
One [...]
Child Tracking – Pointless Technology Escalation
There’s an article here about how new features on Japanese kids’ phones are causing worries in the airlines – as we all know the airlines are paranoid about how electronic stuff might interfere with planes’ navigation systems. And personally, I think a healthy level of paranoia is to be encouraged by airline management. I mean, [...]
Location Based Sinisters
I’m¬†a long time fan of Location Based Services and it’s pretty hard to keep the faith – a bit like supporting a long struggling sports team, who despite occasional flashes of promise, consistently disappoint. And when¬†an LBS service is launched, they’re often used for something dark and despicable like employee geofencing¬†or services that I’m afraid [...]
Location Based Marketing White Paper
Many of you have asked for my free White Paper on Location Based Marketing over the years and the feedback has been always very positive. It was primarily based on my experiences at ZagMe, running 1500 LBM campaigns to 85,000 opted-in users in the UK and it’s still the largest experiment (that I know about) [...]
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