Category
Location Based Services
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Location Based Services
Catch Helen Keegan in The Times
06.02.08 | Permalink | 2 CommentsMH pal Helen Keegan is quoted in today’s Times, in a story about location-based services. Be sure to check it out:
Web developers now face the challenge of connecting people with the information they need, and to make sure they can get it when they need it. One emerging group of technologies, location-based services, attempts to […] -
Location Based Services
Google Maps With GPS Support Is Great, But…
10.12.07 | Permalink | 2 CommentsThe mobile blogosphere was abuzz today with the news that Google’s released a version of Google Maps for Mobile that supports the internal GPS of the Nokia N95 and other S60 phones. I love Google Maps for Mobile, it’s definitely one of my all-time top mobile apps, and it’s helped me out on numerous occasions. […]
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Analysis, Location Based Services
What Are People Searching For?
08.30.07 | Permalink | 9 Commentsm-spatial provide white label local search for the likes of Orange, O2 and Vodafone, as well as personal navigation devices. They’ve just announced a list of the terms users are most frequently searching for on their mobiles. While they don’t release actual figures, monthly searches are in the millions, so the numbers are statistically significant.
One […] -
Location Based Services
Child Tracking - Pointless Technology Escalation
06.12.07 | Permalink | 11 CommentsThere’s an article here about how new features on Japanese kids’ phones are causing worries in the airlines - as we all know the airlines are paranoid about how electronic stuff might interfere with planes’ navigation systems. And personally, I think a healthy level of paranoia is to be encouraged by airline management. I mean, […]
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Location Based Services
Location Based Sinisters
I’m a long time fan of Location Based Services and it’s pretty hard to keep the faith - a bit like supporting a long struggling sports team, who despite occasional flashes of promise, consistently disappoint. And when an LBS service is launched, they’re often used for something dark and despicable like employee geofencing or services that I’m afraid […]
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Location Based Services, Uncategorized
Location Based Marketing White Paper
05.17.07 | Permalink | 5 CommentsMany of you have asked for my free White Paper on Location Based Marketing over the years and the feedback has been always very positive. It was primarily based on my experiences at ZagMe, running 1500 LBM campaigns to 85,000 opted-in users in the UK and it’s still the largest experiment (that I know about) […]
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Location Based Services
What is it about Starbucks?
04.01.07 | Permalink | 12 CommentsOne of the enduring myths about Location Based Services is the so-called “Starbucks Scenario”. You know the one - people write about how you’ll be going down the street and your phone will beep and you’ll see a Starbucks promotion offering you a half price latte if you pop into the store right next to […]
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Location Based Services
MuMoMo Sponsors
03.13.07 | Permalink | Comments OffThe next Munich Mobile Monday takes place on 2nd April on a topic dear to my heart - Location Based Services.
We still have some sponsorship slots, very reasonably priced. So if you want to take your brand to the movers and shakers of Germany, drop me a line using the link top right.
Meanwhile, don’t forget to […] -
Location Based Services, Uncategorized
GPS Makes Safer Drivers
02.19.07 | Permalink | 2 CommentsAn article in Springwise suggests that drivers with GPS are safer than their locationally challenged counterparts. Across 115,197 rental cars, non-GPS cars had a 12% higher chance of an accident and damaged cars were 5% more costly to repair. Though why they should hit stuff harder, isn’t easy to explain.
This is in spite of the […] -
Location Based Services
Location is Better than Mobile TV
10.19.06 | Permalink | 13 CommentsSo, sometimes I’m wrong (not very wrong actually) and sometimes stuff I’ve been saying for ages (long before anyone else) seems to be coming true.
A couple of themes I’ve been writing about over the years is that Location Based Services, if done right, are a winner and that mobile TV is a bit of a […]
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Russell Buckley and Carlo Longino on mobile technology.Email Russell at russell at mobhappy dot com
Email Carlo at carlo at mobhappy dot com
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