While lots of people sit around and wait for Google to really make its big move into mobile search, it’s fairly quietly rolling out some pretty nify mobile applications and services. Today, its got an enhanced version of its Google Maps for Mobile, adding traffic information for 30 cities and some other nice touches, while […]
Following the previous post on SMS marketing taking off in the US, it looks like the mobile content market here is booming too, as Bango says its US consumer spend on mobile content in the second quarter was seven times higher than in the previous year. The company says that it’s both from users increasing […]
Mike Grenville of 160Characters pointed this out in a comment he made on Russell’s last post, but I thought it was worth a post. A new survey from the UK says that 44% of mobile users there who used a mobile data service for the first time during the World Cup won’t use it again. […]
User generated content is the new new thing at the moment - both online and in mobile - and unless you’ve been living under a stone, you can’t fail to have noticed the buzz.
I’ve been looking at Tocmag recently, which allows you to create your own Java magazine for friends, family and colleagues to download […]
The World Cup kicks off in Germany on June 9, and beyond its importance in its own right (as well as a lovely summertime distraction), it’s going to be a huge piling-on point for mobile content, as developers and content providers try to capitalize on the excitement. Much of it, judging by past experience, will […]
As expected, Google has announced its calendar product. I’ve been playing around with it, and I’m pretty impressed — except for one glaring oversight. There doesn’t seem to be a mobile version. It will send event reminders to you via SMS — as long as you’re on one of 15 supported US carriers, though Verizon’s […]
When I asked for your opinions last week about content pricing strategies, I added that there was a need for mobile advertising systems that could help support content, and allow users free access to services, like they enjoy on the wired Web, while still providing for revenues for content and service providers.
A new report from […]
If you’re a big brand looking to get in to mobile content, the time is now. The opportunity really hasn’t changed much over the last year or two (even with the advent of 3G), but perceptions have. Just look at CBS and News Corp., which today announced some mobile-content initiatives. CBS, on the one hand, […]
A recurring issue for mobile content providers and marketers is the cost end users must bear for data transfer, whether it’s on the mobile web or via messaging. It’s a particular problem in delivering content or applications to users with per-KB data plans, often adding significant cost to the stated price of the application — […]
Google have unveiled the Google Personalized Home for mobile devices — the mobile version of its personalized Google Home for PCs. Users log in to the Google XHTML site from their mobile phone, and they’re presented with a version of the personalized Google page formatted for the small screen. Gmail, weather, RSS — it’s all […]