Back in August, I wrote a post about Hypertag setting up a network of net-connected Bluetooth units around London for marketers to use. I thought it was an interesting idea, but some other people, like Tom Hume, didn’t really agree (though I take some pride in being able to get coffee to shoot out his […]
Part One of this post concluded that the really important question when studying Location Based Marketing (LBM), in fact, the-answer-to-life-death-and-the-universe question of the subject, is: what kind of marketing messages should you say you‚Äôre going to send that will attract opt-in users, that recipients will welcome and that they‚Äôll respond to? In other words, what […]
When ZagMe, my previous foray into Location Based Marketing (LBM), was shut by its investors, I wrote at the time that we were 5 years too early. This didn’t mean 5 years too early for user acceptance, incidentally, but too early for marketers and the available technology.
However, ZagMe closed 5 years ago now and […]
Justin Pearce* writes in New Media Age about the UK’s Mobile Marketing Association finally coming out against Bluespamming - 6 months after we wrote that it was illegal. I wonder what took them so long to decide that sending unsolicited messages was in clear breach of European privacy directives and meant to be against everything […]
Last week, The Guardian covered a story that we’ve been banging on about for a few years now - that Bluetooth file sharing of music and ringtones is taking off.
In fact, it’s reaching epidemic proportions and is one reason why the income yield per page for mobile content advertising is declining so rapidly. But […]
The battle to be the dominant music player isn’t just between the iPod and the mobile phone. A BT analyst says that soon, well, within 15 years, women’s breast implants will hold chips to play music. The article originated in The Sun, which isn’t necessarily the most reputable source — but I guess if there’s […]
It’s been a while since we last looked at Bluejacking, but it’s alive and well and seems to be going from strength to strength. At least, that’s what I deduce from a look round BluejackQ, which is the spiritual home of the movement.
If you don’t know what I’m talking about, check out my post in […]