Category
Bluetooth
-
Bluetooth, Marketing
Bluetooth Marketing Revisited
10.17.06 | Permalink | 8 CommentsBack in August, I wrote a post about Hypertag setting up a network of net-connected Bluetooth units around London for marketers to use. I thought it was an interesting idea, but some other people, like Tom Hume, didn’t really agree (though I take some pride in being able to get coffee to shoot out his […]
-
Analysis, Bluetooth, Marketing
Location Based Marketing - Could it Really Work? Part Two
01.31.06 | Permalink | 7 CommentsPart One of this post concluded that the really important question when studying Location Based Marketing (LBM), in fact, the-answer-to-life-death-and-the-universe question of the subject, is: what kind of marketing messages should you say you‚Äôre going to send that will attract opt-in users, that recipients will welcome and that they‚Äôll respond to? In other words, what […]
-
Analysis, Bluetooth
Location Based Marketing - Could it Really Work? Part One
01.29.06 | Permalink | 11 CommentsWhen ZagMe, my previous foray into Location Based Marketing (LBM), was shut by its investors, I wrote at the time that we were 5 years too early. This didn’t mean 5 years too early for user acceptance, incidentally, but too early for marketers and the available technology.
However, ZagMe closed 5 years ago now and […] -
Bluetooth
MMA Finally Condemns Bluespamming
Justin Pearce* writes in New Media Age about the UK’s Mobile Marketing Association finally coming out against Bluespamming - 6 months after we wrote that it was illegal. I wonder what took them so long to decide that sending unsolicited messages was in clear breach of European privacy directives and meant to be against everything […]
-
Bluetooth
Bluetooth File Sharing Tsunami
11.02.05 | Permalink | 16 CommentsLast week, The Guardian covered a story that we’ve been banging on about for a few years now - that Bluetooth file sharing of music and ringtones is taking off.
In fact, it’s reaching epidemic proportions and is one reason why the income yield per page for mobile content advertising is declining so rapidly. But […] -
Bluetooth
Mobile Music’s, Um, Big Competition
10.13.05 | Permalink | 2 CommentsThe battle to be the dominant music player isn’t just between the iPod and the mobile phone. A BT analyst says that soon, well, within 15 years, women’s breast implants will hold chips to play music. The article originated in The Sun, which isn’t necessarily the most reputable source — but I guess if there’s […]
-
Bluetooth
Bluetooth Messaging = Bluejacking on Steroids
09.27.05 | Permalink | 6 CommentsIt’s been a while since we last looked at Bluejacking, but it’s alive and well and seems to be going from strength to strength. At least, that’s what I deduce from a look round BluejackQ, which is the spiritual home of the movement.
If you don’t know what I’m talking about, check out my post in […]
MobHappy
Russell Buckley and Carlo Longino on mobile technology.Email Russell at russell at mobhappy dot com
Email Carlo at carlo at mobhappy dot com
search
feeds
clickage
blog advertising is good for you
recent comments
- Google To Help Solve The Sync Pain Point? (5)
- Steve: Vodafone has had SyncML in it’s requirements list for several years now, however it’s up to the...
- David Whitewood: Why wait for Google to deliver! Go and get GooSync now www.goosync.com to sync multiple calendars,...
- Credit Where Credit Is Due… And Where It Isn’t (16)
- Carlo Longino: Again, Michael, you concede that the Apple hype (or “visibility and desirability and...
- john: Bangladesh added 1.66 million mobile phone subscribers in June 2008 alone. People there pretty much use nokia...
- Michael Long: “Which will equal roughly 1% of the overall mobile handset market.” And BMW only has about...
inside
Credits
MobHappy is powered by WordPress, using a template originally designed by Upstart Blogger.
