I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who happen to have their Bluetooth switched on, as if that was consenting to the spam. I’ve also been pretty sceptical [...]
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Bluetooth Marketing Revisited
Back in August, I wrote a post about Hypertag setting up a network of net-connected Bluetooth units around London for marketers to use. I thought it was an interesting idea, but some other people, like Tom Hume, didn’t really agree (though I take some pride in being able to get coffee to shoot out his [...]
Location Based Marketing – Could it Really Work? Part Two
Part One of this post concluded that the really important question when studying Location Based Marketing (LBM), in fact, the-answer-to-life-death-and-the-universe question of the subject, is: what kind of marketing messages should you say youǃÙre going to send that will attract opt-in users, that recipients will welcome and that theyǃÙll respond to? In other words, what [...]
Location Based Marketing – Could it Really Work? Part One
When ZagMe, my previous foray into Location Based Marketing (LBM), was shut by its investors, I wrote at the time that we were 5 years too early. This didn’t mean 5 years too early for user acceptance, incidentally, but too early for marketers and the available technology. However, ZagMe closed 5 years ago now and [...]
MMA Finally Condemns Bluespamming
Justin Pearce* writes in New Media Age about the UK’s Mobile Marketing Association finally coming out against Bluespamming – 6 months after we wrote that it was illegal. I wonder what took them so long to decide that sending unsolicited messages was in clear breach of European privacy directives and meant to be against everything [...]
Bluetooth File Sharing Tsunami
Last week, The Guardian covered a story that we’ve been banging on about for a few years now – that Bluetooth file sharing of music and ringtones is taking off. In fact, it’s reaching epidemic proportions and is one reason why the income yield per page for mobile content advertising is declining so rapidly. But [...]
Mobile Music’s, Um, Big Competition
The battle to be the dominant music player isn’t just between the iPod and the mobile phone. A BT analyst says that soon, well, within 15 years, women’s breast implants will hold chips to play music. The article originated in The Sun, which isn’t necessarily the most reputable source — but I guess if there’s [...]
Bluetooth Messaging = Bluejacking on Steroids
It’s been a while since we last looked at Bluejacking, but it’s alive and well and seems to be going from strength to strength. At least, that’s what I deduce from a look round BluejackQ, which is the spiritual home of the movement. If you don’t know what I’m talking about, check out my post [...]
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