In the old days of mobile advertising – pre-2011 – the sector was really easy to understand. You had publishers. You had advertisers. And you had networks, like AdMob. Networks provided both publishers and advertisers with the scale to make an efficient market. And then suddenly we saw the rise of complexity in the value [...]
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Interview: Hacking Media – Taking Creativity Beyond the Creative | FT Events | FT Live
by Russell Buckley on 03. May, 2013 in Analysis
A very interesting interview with B Bonin Bough at last week’s FT conference. He’s a very bright guy at Mondelez (formerly Kraft) and VP Global Media and Consumer Engagement and points the way to at least part of the future of Social. Interview: Hacking Media – Taking Creativity Beyond the Creative | FT Events | [...]
MLOVE – The Book
by Russell Buckley on 03. May, 2013 in Analysis
I’ve been a big fan of Harald Neidhardt’s MLOVE since the beginning and have spoken at the Confestival outside Berlin that’s held in wonderful old Schloss. So I was delighted to contribute to the MLOVE Lifestyle of Mobility book when Harald asked me a few months back, along with many leading thinkers and writers about [...]
How To…..Write a Request for an Introduction
by Russell Buckley on 10. Apr, 2013 in Analysis, Investing, Marketing
I was doing some mentoring this week at Springboard’s Internet of Things Accelerator and was talking to the legendary Bindi Karia on the train home. Bindi has been the go-to person at Microsoft for the last 8 years and has now taken over as a VP at Silicon Valley Bank in London. She came up [...]
You’ve Got a Bad Case of Acute Digital Syllogomania
by Russell Buckley on 12. Mar, 2013 in Analysis, Exponential
Once upon a time, Dear Mobilist, in an age we’ve almost forgotten, there were no Smartphones, no Tablets and not even any Computers – it’s hard to believe now, isn’t it? In those days, there was a price for keeping all our photos, documents, energy bills, letters (what they used to call email), music collections [...]
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