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Advice to Operators
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Advice to Operators
Most Overhyped Mobile Tech
08.29.07 | Permalink | 9 CommentsStrand Consulting is one of the analysts who really get mobile, so it was interesting to read over at 160 Characters their take on the current 7 most overhyped mobile technologies. It’s also nice to see that their views are pretty much aligned with MobHappy’s - or should that be the other way around?
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Advice to Operators
An Alternative Approach to Customer Care
Last week, I wrote about Sprint Nextel’s decision to fire 1,000 of its customers, who were using its call centre too much. It’s certainly one approach to customer care.
I’m currently reading Allan Leighton’s book “On Leadership” and he tells a story about Dyson, the plucky little British company that took on and consistently wins against [...] -
Advice to Operators
How Mobile Operators Could Beat YouTube
01.25.07 | Permalink | 7 CommentsVodafone apparently plans to launch a user-generated video service at CeBIT in March, which will let users upload their own videos from their handsets, then pay them every time somebody else watches it. That sounds like a great idea… though 3 UK beat them to the punch more than a year ago with its quite [...]
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Advice to Operators
Here’s Your Typical International Roaming Charge Complaint
12.11.06 | Permalink | 5 CommentsWhen I was in Amsterdam a few weeks ago, I noted that the industry still manages to get hung up by small things, like shoddy SMS interconnects. Today, my T-Mobile bill arrived in the mail, bringing with it the inevitable feelings of regret that I actually bothered to use the phone while I was there. [...]
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Advice to Operators
The Chronic Stupidity Of Telcos
11.01.06 | Permalink | 6 CommentsHard as it may be to believe, it gets tiresome pointing out the myriad flaws of telcos and mobile operators sometimes. There are so many, and their approach to fixing them is like squeezing a balloon: push things down in one area, and they pop up in another. So, after a while, you start to [...]
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Advice to Operators, Analysis
Lest We Forget
07.28.06 | Permalink | 5 CommentsGartner’s Hype Cycle is a very astute piece of analysis and one which seems increasingly applicable to a huge variety of technology. It basically posits that new products and services typically go through early hype stage by vendors, while meeting a wall of indifference by users. Once the vendor has entered into the trough of [...]
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Advice to Operators, Content Providers
Broken Records
07.11.06 | Permalink | Comments OffMike Grenville of 160Characters pointed this out in a comment he made on Russell’s last post, but I thought it was worth a post. A new survey from the UK says that 44% of mobile users there who used a mobile data service for the first time during the World Cup won’t use it again. [...]
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Advice to Operators, Analysis
Data Calling Plans
06.08.06 | Permalink | 6 CommentsOne of the elements that is undoubtedly holding back heavier use of the mobile web is the cost. It’s been a bit of a theme here at MobHappy that mobile browsing is not only expensive but the cost is shrouded in mystery - it’s like going to a restaurant and only being shown the prices [...]
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Advice to Operators, Marketing, Mobile Phone Evolution
Should We Just Give Up On Mobile Data and Content?
05.31.06 | Permalink | 17 CommentsIf you look past Vodafone’s huge paper loss last year, and take a look at their otherwise fairly satisfying results, you’ll see that data, excluding SMS, accounts for less than four percent of its revenues. Also note the semi-regular stories saying people don’t want advanced features on their handsets, and those that have them don’t [...]
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Advice to Operators, Analysis, Marketing
Marketing Director for the Day
05.19.06 | Permalink | 4 CommentsThe legendary marketing guru and blogging natural, Seth Godin, has been waxing about mobile in his nice spare style.
Seth’s take is that the reason mobile data hasn’t exploded is that mobile operators’ problem is that they’re “trying to solve the wrong problem”. And that we’re going to discover a whole bunch of stuff that people [...]
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Russell Buckley and Carlo Longino on mobile technology.Email Russell at russell at mobhappy dot com
Email Carlo at carlo at mobhappy dot com
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