Interview: Hacking Media – Taking Creativity Beyond the Creative | FT Events | FT Live

A very interesting interview with B Bonin Bough at last week’s FT conference. He’s a very bright guy at Mondelez (formerly Kraft) and VP Global Media and Consumer Engagement and points the way to at least part of the future of Social.

Interview: Hacking Media – Taking Creativity Beyond the Creative | FT Events | FT Live.

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