The School of Communications Arts teaches young people all they need to know about a career in communications, from a Creative in an ad agency to a Suit in a PR agency. Every year, the intake form their very own agency and answer real briefs from genuine clients. They also win awards in competition with [...]
Archive | November, 2011
Bluetooth Marketing – The Truth
I’ve had a bit of a dislike-hate relationship with Bluetooth marketing over the years. I’ve been very critical of Bluespamming – the indiscriminate blasting of a marketing message to all mobiles in the vicinity who happen to have their Bluetooth switched on, as if that was consenting to the spam. I’ve also been pretty sceptical [...]
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