The paying-people-to-view-ads model is the vampire of digital marketing. No matter how many times it dies, it pops right back up in some reincarnation. So here’s my attempt at a wooden stake through the heart. I know my stake won’t work. I know entrepreneurs will keep trying it. But this is at least a reference [...]
Archive | March, 2011
5 Reasons Why You Shouldn’t Pay People to View Advertising
by Russell Buckley on 31. Mar, 2011 in Advice to Operators, Location Based Services, Marketing, Mobile Advertising Myths, Mobile Operators, PBM
On a Personal Note
by Russell Buckley on 30. Mar, 2011 in Personal, singularity
It’s a while since I’ve been blogging regularly, but as I’m now leaving Google, 5 years to the month that I started at AdMob, I want to get back to some more writing. Not necessarily just here, but guest posts on other sites and maybe even in print, if that isn’t sooo last century. I [...]
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