Digital Trash II

About a month ago, I wrote a post exploring the potential downsides of the new hot topic of Augmented Reality. As a reminder, while I’m a huge fan of AR and have been for years, but that doesn’t mean that I’m blind to future problems, unlike many pundits who are busy hyping it up.

One of my concerns is how the information that’s posted in the virtual world remains usable, or as I wrote at the time:

Is Augmented Reality going to be so cluttered, ugly and intrusive that people eventually abandon using it altogether?

Bear that in mind when you watch this short video and you’ll see what I mean. Who would want to live in a world like this?

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

In my post, I called for some of the industry players to get together to agree guidelines to prevent this kind of scenario ever emerging. I still think that this is vital if the AR vision is to become a viable proposition. Otherwise what’s happening today is sowing the seeds for the sector’s future destruction.

[Video spotted on the excellent Daily Irrelevant]

—–>Follow us on Twitter too: @russellbuckley and @caaarlo

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  • Sorry I meant Russell of course....
  • Hi Alan,

    Great post and thanks for the video link.

    I've long been thinking mobile location based advertising will be undermined as soon as it's launched and people start using it.

    For example if i were a shop keeper I wouldn't be welcoming customers into my store if they had a phone that was going to start beeping with offers from my non-physical store online rivals. I have no doubt that the likes of estate agents, car dealers or financial firms would be driven to outrage and we'd even start seeing signs eg. "no vodafone-advert-sponsored customers welcome here"
  • Russell Buckley
    Johannes - I'm not saying it's not cool or that I wouldn't be first in line to have a play with it. But surely the point is that it should be a useful tool.

    As an example, I'm a vegetarian. Therefore, I don't ever want to see ads for meat - there's no point in me seeing them and such ads would potentially distract me from brands and other information I would be interested in. I think it's pretty logical therefore that I should be able to filter that kind of stuff out.

    Equally, unless the annotations come with some kind of "fade by" date, much of what you see is going to be irrelevant. Imagine seeing a great restaurant review outside an Italian. Only to find that the review relates to a Curry House that was there 60 years before.

    I'm also concerned about controlling and editing the information for inaccuracy among other things. Supposing that some guy thinks it's funny to label a Death Cap (poisonous) mushroom as "delicious"? Sure, you can say that someone would be stupid to eat it without checking, but if you can't trust anything you see in AR, it's not going to be very useful, is it?

    I agree that different generations and even different people will certainly have varying tolerances for how much stimuli they can process. But surely that just underlines the need for filtering and thinking through the practical realities of this exciting and potentially brilliant new medium.

    Russell
  • Johannes
    It's interesting to see this video in the context of a post that talks about potential risks of augmented reality applications / data, and a concern about a sort of data-overkill caused by this richness. I remember when I first saw this video several weeks ago thinking "this looks really cool", and I am a thirty-something belonging somewhere between Generation X and Y. Obviously that is my unique perception, and yours as just as valid. But assuming that even already in your userbase there is a spread / bell curve reaction to this video, I am wondering how today's younger generations and future generations who grow up in a rich digital environment with surely a much wider range of digitally provided sensual stimuli will feel about this level of intense augmented reality. I wouldn't be surprised if they not only enjoy this and similar experiences, but will actively seek them out, perhaps even crave them to a degree - perhaps getting bored with the comparative plainness of un-augmented reality.
  • hephail
    I would love to live like that :P
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