10+ Brands to Speak in Berlin

One of the features of many, many mobile marketing conferences in the last few years is “talking to ourselves” syndrome. This can be defined as a whole bunch of speakers (mainly vendors, it has to be said) preaching to each other what we already knew – namely that mobile marketing is going to be great.

Notable by their absence is real brands telling us about real campaigns that they’ve been running, which is really what it’s all about. And agency folk have sometimes been a little thin on the ground too.

The Mobile Marketing Association’s Mobile Marketing Forum (bit of a mouthful) in Berlin this Autumn has changed all that. No less than 10 brands are confirmed speakers so far and this includes the likes of Nike, Lufthansa, BMW Nestle and Coke.

So if you’re into mobile marketing and you only go to one event in the next 6 months, this should be it.

I’m not sure I’m actually allowed to do this, but if you won’t tell, neither will I. I have a code that gives you 15% of the ticket price (15%MMF09) when you book here.

Berlin is a very groovy place too, so I hope to see you there.

Full disclosure: I’m Global Chairman Emeritus of the MMA.

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