Comments on: Developers: An App Store Isn’t A Marketing Strategy

By: More Good App News: The Symbian Meta-Publisher - Mobile News

More Good App News: The Symbian Meta-Publisher - Mobile News — Thu, 16 Jul 2009 18:18:14 +0000

[...] apps are in all of them and accessible to everyone. This goes back to my previous post about how discovery is still a problem, and will be exacerbated by the proliferation of app stores. It will be crucial for developers to [...]

By: MobHappy » Blog Archive » More Good App News: The Symbian Meta-Publisher

Thu, 16 Jul 2009 16:26:13 +0000

By: MobHappy » Blog Archive » PR Gets Into Apps, Too

MobHappy » Blog Archive » PR Gets Into Apps, Too — Wed, 15 Jul 2009 15:45:08 +0000

[...] pointed out a couple of weeks back that simply getting your app in an app store isn’t a marketing strategy. Apparently the team at VSC Consulting were thinking the same thing, as they’ve now launched [...]

By: Carnival of the Mobilists #180 | mTrends - mobile media lifestyle trends - m-trends.org

Thu, 02 Jul 2009 09:11:01 +0000

[...] Stores Carlo Longino has a insightful post at MobHappy on why Apple created a great distribution platform for iPhone apps “but they [...]

By: App Stores Not a Marketing Strategy | m|strat

App Stores Not a Marketing Strategy | m|strat — Fri, 26 Jun 2009 18:36:48 +0000

[...] over at MobHappy makes a point that enterprise developers will know well… but it is worth repeating for any one else: It’s [...]

By: Alexander Marktl

Alexander Marktl — Thu, 25 Jun 2009 13:59:10 +0000

Then what about the Internet? Billions of pages anyone?

What a lot of people seem to forget is that marketing is expensive and not very effective. What you need is an app that is useful or original. Such an app sells itself.

My advise: Don’t focus on marketing (unless your app is in a vertical niche). Focus on building a great app that people really want.

Only problem is that this is even harder than all those marketing challanges

By: iPhone App Developer

iPhone App Developer — Thu, 25 Jun 2009 10:31:29 +0000

I think we’re about to see more off-line promotion of apps – especially iPhone apps.
I wonder how many downloads it takes (and in what time-frame) to get an app into the Top 25 listing…

By: David Whitewood

David Whitewood — Thu, 25 Jun 2009 06:43:57 +0000

Good article. This is not some new science. Mobile app stores are no different to having your product listed on the Web, in a mail order catalogue or a retail store. First you need to get in store, second you need to develop your sell through through awareness, good copy, search etc. In the case of app stores this can be self-fulfilling, develop sell-through – get a better chart position, sell more! Lastly its about developing your brand presence within the store. Go to any good retail store and see this happening in the world of atoms and then apply your learnings to pixels and bytes!
Bets on which will be the first tier one app-store to let you pay for position. GetJar and Mobango have built entire businesses areound this.

By: Chris DeVore

Chris DeVore — Wed, 24 Jun 2009 22:21:12 +0000

Spot on, Carlo – great post. Discovery is hard enough on the phone, and most app stores aren’t even thinking about web-based discovery yet. We built AppStoreHQ (http://appstorehq.com) to help fill the gap on the Web (and to give developers another, more customer-oriented outlet for promotion + discovery help).

We just shipped a white label version of our app search for blog partners to play around with – if you want to see it in action check out http://appstore.neutronbomb.net – and we’d love to set one up for you guys if it’s of interest.

Cheers and thanks again for the commentary.

By: McGuire’s Law » Blog Archive » Observations: Applications - June 24, 2009

Wed, 24 Jun 2009 21:05:40 +0000

[...] Developers: An App Store Isn’t A Marketing Strategy [...]