Twitter Local from the 1930’s


A post over at the excellent Daily Irrelevant reminded me of an old MobHappy post from a few years ago, when Twitter was just starting to scale. Basically, it’s a localised Twitter machine, enabling people to leave personal messages for friends and family.

This was a coin operated machine from the 1930ā€™s, where (many years before mobiles were dreamed of) you could leave a message for a friend to pick up later. The machines were placed in stations and highly trafficked areas and on leaving your message and paying a small fee, your localised note would be displayed for a few hours.

Obviously, this idea never survived its initial incarnation and we had to wait until the mobile phone and the Twitter era for the concept to suit available technology.

Another post worth revisiting is one I wrote about the first TV ad and what the mobile ad world could learn from it. I first presented this thinking at a confrence last year and now it seems it always gets an airing by other speakers whenever anyone wants to make a point about maturation of a marketing medium – whether I’m at the conference or not!

You know what they say about imitation and flattery. Actually, it isn’t true. It’s actually mildly annoying as I now have to think of a new example to make the same point. It’s one thing to plagerise, but when I’m being original and look as if I’m plagarising a popular meme, it’s something else entirely.

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