MMA Names European Board of Directors

It’s that time of the year again when the Mobile Marketing Association announces the results of the elections for its European Board of Directors (and other regions too, for that matter).

This year, I didn’t have to stand for election as I’ve been Chairman of the Board, both in Europe and Globally, which has been fun, though like any such role has its ups and downs. This means that I get kicked upstairs to become Chairman Emeritus. We haven’t really had such a beast for a couple of years as both previous examples promptly left the industry and therefore resigned immediately on taking office. I hope this isn’t mandatory.

Anyway, I’d like to extend a warm welcome to both old, careworn colleagues as well as the new blood, which I hope will inject some new thinking and energy into the MMA. This is in no way a criticism of the outgoing board (which would be shooting myself in the foot), just a simple observation that an organisation like the MMA must be dynamic and adopt to the changing environment which we continually face.

The full Board is:

• Arda Kertmelioglu, VP / Business Development, Mobilera BV
• Charles Sword, Director of Mobile Monetisation, Yahoo!
• Clare Grant, Director of Marketing, Velti
• Daniel Rosen, Head of AKQA Mobile, AKQA
• Diego Conforti, Corporate Management Director, Zed Worldwide
• Ed Kershaw, Vice President of Mobile Media, The Nielsen Company
• Jon Wade, Digital Strategy Director, Wunderman
• Kate Barry, General Manager, PlayPhone
• Michalia Negri, VP Business Development & Strategy, Out There Media
• Scott Seaborn, Group Head of Mobile, Ogilvy Group

The new board members join the following existing board directors in Europe:

• David Hendry, Strategic Planning & Commercial Development – Mobile Advertising, Vodafone Group Services Ltd.
• Laurent Samama, Marketing Director, Orange
• Mark Wachter, MMA Germany (BVDW Section Mobile)
• Martin Peters, Head of Mobile Search and Advertising, T-Mobile International
• Melis Turkmen, Mobile Marketing & Advertising Unit Head, Turkcell IIietisim Hizmetleri A.S.
• Roland Tauchner, Managing Director, MMA Austria (DIMOCO Direct Mobile Communications)
• Russell Buckley, VP Global Alliances, AdMob Inc.
• Salvador Carrillo, Managing Director, MMA Spain (Mobile Dreams Factory)
• Sven-Stormer Thaulow, Business Development Director, Telenor Nordic Mobile
• Tanya Field, Head of Mobile Internet, O2

Congratulations and I look forward to working with you all. It’s an exciting time for our industry and the MMA is a strong position to lead us forward.

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