Comments on: McDonalds Goes Interactive via Mobile

By: Oboulo

Oboulo — Mon, 22 Jun 2009 07:57:23 +0000

The communication strategy of Mc Donalds has always been impressive. Mc Donald’s has mastered communication, and has proved once again with the release of the film “Super Size Me” which aimed to demonstrate the evils of fast food, and made an actual attack on Mc Donald’s. Thus in the beginning the company did not react as a culprit. It preferred to leave the balanced meals and communicate on the sponsorship of Olympic athletes in Athens. Once again, the company has excelled in communication and advertising, since the film has not had a real impact in the end.

By: custom joomla development guy

custom joomla development guy — Sat, 30 May 2009 16:08:16 +0000

i’m lovin it

By: Laurence on behalf of McDonald's

Laurence on behalf of McDonald's — Mon, 20 Apr 2009 17:08:09 +0000

Hi Alina and Jonathan,

To answer your questions, Leo Burnett London was the agency behind the new Piccadilly Circus sign.

We wanted to create something people could have fun with, whilst capturing the moment outside an iconic location in London.

McDonald’s is not getting anything as a result of this advertising campaign.

Enjoy the new sign!

By: McGuire’s Law » Blog Archive » Observations: Uses - April 15, 2009

Wed, 15 Apr 2009 11:23:09 +0000

[...] McDonalds Goes Interactive via Mobile [...]

By: Russell Buckley

Russell Buckley — Thu, 09 Apr 2009 14:44:35 +0000

Thanks for the comments.

No – don’t know the agency, I’m afraid.

Russell

By: Jonathan Greene

Jonathan Greene — Thu, 09 Apr 2009 12:08:57 +0000

thought you might find this of interest …. something the company I work for did in Times Square for Nike in 2005 …

http://www.freshnessmag.com/content/features/files/0505/nike_id_reuters/index.php

By: alina hueckelkamp

alina hueckelkamp — Thu, 09 Apr 2009 12:02:38 +0000

big reach a times square – but same idea like hewlett packard got for a long time. do you know the agency behind it?

By: Jonathan Greene

Jonathan Greene — Thu, 09 Apr 2009 11:48:45 +0000

So is this just at McDonalds and not for McDonalds? I’m missing the brand value for them here …

I like the interactive bit, but not seeing what McD’s gets in return.