Comments on: 10 Secrets To Winning Advertising Awards

By: How to win awards « Yelli’s Weblog

How to win awards « Yelli’s Weblog — Mon, 20 Apr 2009 15:18:01 +0000

[...] to win awards. One of the judges, Russell Buckley, wrote an interesting piece entitled ‘10 Secrets To Winning Advertising Awards‘. The areas I would add to this are: Create a campaign video which really tells the story (it [...]

By: Daniele

Daniele — Mon, 20 Apr 2009 00:00:58 +0000

Actually you can see all the case studies here – http://www.creamglobal.com/home.cfm.

Ones I would add are:
Create a campaign video which really tells the story (it really can bring a campaign to life). You will be competing with others who have created these

Do not use gimmicks. A couple of videos had children in them while another used a synthesised voice (which just could not understand). Tends to only take away from the campaign itself

Treat the process of entering awards like you would a client’s campaign. This means doing to review process if you did not win – look at what actually won in your category. This might either influence/inspire you to do better work or may give you indicators of how you could have improved your entries

Also would add that entering poor work is not just about wasting time and money. It also influences reputation. There is no doubt that jurors spend more time with work from agencies they respect. Poor entries can destroy this trust. Having a reputation for only have great entries will enhance chances of winning (as judges will spend more time with your entries)

By: Russell Buckley

Russell Buckley — Fri, 20 Mar 2009 15:55:10 +0000

Mayo – I think they’re confidential, I’m afraid.

Russell

By: Mayo

Mayo — Fri, 20 Mar 2009 15:13:42 +0000

Russell,
Thanks for the professional insight of “winning advertising awards” and sharing some valuable inside track…I would love to see some entries especially in their written format…can you point to a link?

Thanks for keeping it real!
Mayo@proposalaware.com