Archive | March, 2009


For a little Friday Fun, I started an idea on Twitter called TwitterBuster, which is where you re-write a Blockbuster book in Twitter format. So far, I have: TwitterBuster: MacBeth. Witches are right. If you murder someone, you’ll feel jolly guilty, wash your hands and the goodies will triumph. and TweetBuster: Blink by Malcolm Gladwell […]

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Mobile Advertising Myths #1

There’s always lots of reasons we can find not to do and try new things – the vast majority of the world is inherently conservative and doesn’t like change. Most of my time is spent helping people to overcome this tendency, either promoting mobile marketing generically via the MMA, or getting them to test mobile […]

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MMA’s London Gig

Sorry for the slow postings of late. I pulled the ligaments in my foot while skiing and then did the worst thing I could, by going to New York and back in 36 hours. So I’ve been hobbling around on crutches, trying to keep the foot in the air at other times and having frequent […]

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10 Secrets To Winning Advertising Awards

I’m lucky enough to sit on quite a few judging panels for advertising and mobile industry awards – and AdMob has won quite a few awards over the last few years too. So I thought I’d take some of the collective learnings and share them with you. I’d like to think that if you follow […]

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