Comments on: Podcaster Extraordinaire Available http://mobhappy.com/blog1/2009/01/30/podcaster-extraordinaire-available/ Russell Buckley and Carlo Longino on mobile technology. Wed, 10 Mar 2010 15:31:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Anders Borg http://mobhappy.com/blog1/2009/01/30/podcaster-extraordinaire-available/comment-page-1/#comment-126056 Anders Borg Wed, 04 Feb 2009 17:18:43 +0000 http://mobhappy.com/blog1/?p=3137#comment-126056 Out of curiousity (as I don't see much podcasting in Europe, and even less via mobiles): Are podcasts mainly real-time streamed or downloaded after recording? What's the prevailing format? MP3? Out of curiousity (as I don’t see much podcasting in Europe, and even less via mobiles):

Are podcasts mainly real-time streamed or downloaded after recording?

What’s the prevailing format? MP3?

]]> By: Carlo Longino http://mobhappy.com/blog1/2009/01/30/podcaster-extraordinaire-available/comment-page-1/#comment-126054 Carlo Longino Wed, 04 Feb 2009 16:33:35 +0000 http://mobhappy.com/blog1/?p=3137#comment-126054 If you think of major radio broadcasters' podcasts as time-shifted radio akin to DVR-recorded television, it seems likely there's plenty of room for growth. You might miss out on some interactivity through call-ins and such, but I think that's a minor loss. If you think of major radio broadcasters’ podcasts as time-shifted radio akin to DVR-recorded television, it seems likely there’s plenty of room for growth. You might miss out on some interactivity through call-ins and such, but I think that’s a minor loss.

]]> By: Russell Buckley http://mobhappy.com/blog1/2009/01/30/podcaster-extraordinaire-available/comment-page-1/#comment-126035 Russell Buckley Tue, 03 Feb 2009 07:47:28 +0000 http://mobhappy.com/blog1/?p=3137#comment-126035 Thanks for the comments, everyone. Anders - 18% is from the Pew Report and it's probably out of date right now. With major broadcasters getting on the bandwagon, I think we'll eventually see it reach the same kind of figures as commercial radio - maybe even higher. Russell Thanks for the comments, everyone.

Anders – 18% is from the Pew Report and it’s probably out of date right now. With major broadcasters getting on the bandwagon, I think we’ll eventually see it reach the same kind of figures as commercial radio – maybe even higher.

Russell

]]> By: Chris Dick http://mobhappy.com/blog1/2009/01/30/podcaster-extraordinaire-available/comment-page-1/#comment-126032 Chris Dick Tue, 03 Feb 2009 02:42:51 +0000 http://mobhappy.com/blog1/?p=3137#comment-126032 We at mgimedia.ca have created a few podcasts for some corporate clients but you really need to go above and beyond for most clients, otherwise they end up looking/sounding like ads and the medium is not the best for that. People will tune out and never subscribe and the numbers will never reach the critical mass you need to achieve success. On the podcast that we do for fun, commandn.tv we had quite a backlash when we introduced sponsored messages that the audience felt was too long, imagine if the podcast was an actual ad! -cd mgimedia.ca commandn.tv chrisdick.com We at mgimedia.ca have created a few podcasts for some corporate clients but you really need to go above and beyond for most clients, otherwise they end up looking/sounding like ads and the medium is not the best for that. People will tune out and never subscribe and the numbers will never reach the critical mass you need to achieve success. On the podcast that we do for fun, commandn.tv we had quite a backlash when we introduced sponsored messages that the audience felt was too long, imagine if the podcast was an actual ad!

-cd
mgimedia.ca
commandn.tv
chrisdick.com

]]> By: Anders Borg http://mobhappy.com/blog1/2009/01/30/podcaster-extraordinaire-available/comment-page-1/#comment-126031 Anders Borg Tue, 03 Feb 2009 00:04:33 +0000 http://mobhappy.com/blog1/?p=3137#comment-126031 "meaning that hundreds of podcasters need to be contacted to create a potential campaign" Sounds obvious there will be podcast brokers, sharing ad revenue with the podcasters. Just guessing, but often the simple answer is the right one. 18% is very high, as I don't quite see when people have time to listen to podcasts. While driving to/from work? “meaning that hundreds of podcasters need to be contacted to create a potential campaign”

Sounds obvious there will be podcast brokers, sharing ad revenue with the podcasters. Just guessing, but often the simple answer is the right one.

18% is very high, as I don’t quite see when people have time to listen to podcasts. While driving to/from work?

]]> By: Mariana Oliveira http://mobhappy.com/blog1/2009/01/30/podcaster-extraordinaire-available/comment-page-1/#comment-126027 Mariana Oliveira Mon, 02 Feb 2009 16:05:53 +0000 http://mobhappy.com/blog1/?p=3137#comment-126027 Maybe podcasts are the corporate blogs od the future. I always am happy when I saw companies interacting with technology and, of course, someone fearless having a great initiative. Another great example is simonsays.com Maybe podcasts are the corporate blogs od the future. I always am happy when I saw companies interacting with technology and, of course, someone fearless having a great initiative. Another great example is simonsays.com

]]> By: simon andrews http://mobhappy.com/blog1/2009/01/30/podcaster-extraordinaire-available/comment-page-1/#comment-126026 simon andrews Mon, 02 Feb 2009 12:34:52 +0000 http://mobhappy.com/blog1/?p=3137#comment-126026 I agree this is an interesting area - we saw P&G do a deal last year in this space - http://www.alleyinsider.com/2008/8/p-g-bets-two-podcasting-moms-will-make-for-good-looking-video I think that brands can best approach this space be being seen to be useful - perhaps through facilitating/ curating other interesting content - rather than just sticking an ad on I agree this is an interesting area – we saw P&G do a deal last year in this space –
http://www.alleyinsider.com/2008/8/p-g-bets-two-podcasting-moms-will-make-for-good-looking-video
I think that brands can best approach this space be being seen to be useful – perhaps through facilitating/ curating other interesting content – rather than just sticking an ad on

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