Outliers – A Story of Our Times

I’m just reading Malcolm Gladwell’s (he of The Tipping Point and Blink) new book, Outliers and very interesting it is too (link on the right). More to the point it’s a very salutary story for our times and all those people and companies out there who are suffering right now.

Let me first say that I’ve long maintained that timing is the least understood and often the least appreciated factor in business success. Entrepreneurs often credit “great team” or “brilliant idea” with their triumphs, but the reality is that timing more often than not has played a siginificant part. I learned this lesson the hard way by signing a funding round on 11th September 2001, only to watch it unravel due to the macro-economic climate that had nothing to do with the business whatsoever.

I’d say that I’d take a mediocre team and a so-so idea, but with brilliant timing, over any other combination, any day. And I’m sure there’s lots of people out there right now who would agree with me.

Gladwell has two themes for the book – which is essentially a study of success. The first is that to get really good at something (a sport, a musical instrument, or really anything that requires a degree of practice), you need to put in at least 10,000 hours of practice. This 10,000 hours is remarkably consistent across disciplines. It’s like the old aphorism “The more I practice, the luckier I get”, attributed to Gary Player, as well as countless others.

But the key to getting the practice in the first place (and subsequent success too) really comes down to luck in the form of opportunity to practice.

As an example, Bill Gates, is cited in the book. Gates’ early life coincided with the end of punch card computing, which had severely restricted anyone’s ability to practice writing code. Furthermore, a series of happy accidents allowed him to get various programming jobs while still in High School, such that he could often cram in 20 or 30 hours a week. By the time he was ready to make the break and drop out of Harvard, he was way past his 10,000 hours and says today “If there were 50 teenagers in the world [who had that kind of experience], I’d be stunned”.

There are lots of other examples in the book where timing, opportunity and hard work combine to create the perfect storm, and others where people failed through poor timing and lack of ability to get the practice.

I recently read Warren Buffet’s authorised biography and the same pattern was there too. The man was obsessed from a very early age with making money and very quickly focused on stocks as his preferred method. So by the time he started in business, he had way more than his 10,000 hours under his belt and thus laid the foundations for becoming the best investor of his generation (or maybe ever?) and becoming a multi-billionaire. But again, his upbringing gave him this opportunity, including having a father who worked as a stockbroker, as well as being able to study under the legendary, Benjamin Graham.

Just to give one other example, which I found interesting; Canadian ice hockey. The cut-off date that determines which age-group you belong to is 1st January. So if you are born on 1st of January, you’ll be the oldest in your league. If you’re born on 31st December, you’re the youngest.

Selection and streaming in the sport start really young, which gives the older kids a much better chance of getting picked at that age, as they’re better co-ordinated and bigger. And once selected, they’re the ones who get more practice and the whole thing becomes a self-fulfilling prophesy. Which means that by the time the kids are 18 or so, there’s hardly anyone in the elite leagues born between September and December and the vast majority are January, February, March (and April) babies.

Outliers is an important book for these times of economic woes. I know it’s painful having to shut down companies (been there!) and lay off staff or even be let go yourself. But the important thing is that it’s really not your fault and as times get better you’ll find a way to turn timing to your advantage.

—–>Follow us on Twitter too: @russellbuckley and @caaarlo

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  • Tomi T Ahonen
    Hi Russell and readers of MobHappy

    Great posting and very thought-provoking once again. I immediately also jumped on the 10,000 hour "benchmark" and put it in a "regular Joe" context. If you work 8 hours a day, 5 days a week, and take normal holidays, its pretty much exactly 5 years. I would say that is very true. You can become competent in a year, but to master a topic, five years is a good number.

    Or to put it another way, if you only do it as a hobby, and give it on average 2 hours a day - then to achieve that level of mastery, it would take 20 years toiling away, after work, in your basement etc.

    Yes, the 10,000 number seems very "solid" to me..

    But yes, timing is most important. And Graham's point about sticking with it, in business that is also absolutely vital. Its almost impossible to hit a "perfect" timing spot by pure luck. So for you to arrive at the perfect timing, if you're too early, means you have to keep at it (not give up, the remaining 70%) or if you're too late, then to salvage anytyhing, if you weren't able to hit the jackpot timing (and someone else obviously did) then for you to get "anything" out of it, will require a lot of perspiration, and not so much of the insipiration..

    Great posting Russell, and good comment Graham

    Tomi Ahonen :-)
    www.tomiahonen.com
  • Russell Buckley
    Graham - sure you have to have to put in the practice as well as have the opportunity to.

    Interestingly, one of Gladwell's other case studies was The Beatles who put in about 10,000 hours of practice playing covers in The Cavern and Hamburg and before they hit the height of their fame - roughly their first tour of America. Many would also argue that their greatest work came late in their career, when they'd had more practice.

    In fact, most bands, including overnight successes, put thousands of hours of practice before they make it. Just think of all those teenagers strumming moodily away in bedrooms and that's before they form a band, start rehearsing, doing gigs and finally recording.

    I guess there are some who can do it without it. There was that famous ad in NME back in 1977 promoting a tour by the Damned and the Adverts. “The Damned can now play three chords and the Adverts can play one”.

    But then, you're back to timing. Two years earlier or even two years later and it just wouldn't have worked.

    Russell
  • A good thought provoking post Russell. What are your thoughts on rock bands who make it big as a result of being at the right place, right time? There are plenty, surely?

    Your post made me think of Allen's comment "70% of success is just showing up". Yes, timing is critical - however, how many kids bought on 1st of Jan couldn't be a**ed to haul themselves out of bed on a freezing Sunday morning to go to hockey practise? Same applies to bands and perhaps even Zagme - you saw both flips of the market but there were perhaps 1000s of entrepreneurs who didn't even get to that funding stage.

    So, my reply; timing is paramount for those who made it to the playing field in the first place. Seth Godin's The Dip has a bunch of interesting case studies on this.
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