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	<title>Comments on: Fanta is Strangely Silent</title>
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	<link>http://mobhappy.com/blog1/2008/12/01/fanta-is-strangely-silent/</link>
	<description>Russell Buckley and Carlo Longino on mobile technology.</description>
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		<title>By: Alex</title>
		<link>http://mobhappy.com/blog1/2008/12/01/fanta-is-strangely-silent/comment-page-1/#comment-125488</link>
		<dc:creator>Alex</dc:creator>
		<pubDate>Sat, 20 Dec 2008 18:18:16 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3015#comment-125488</guid>
		<description>Nice game idea. Just wanted to download the tennis game to my phone - didn&#039;t work. It&#039;s a pitty, that there are just 8 phones supporting the game. Anyway, I&#039;ll try to get together friends with matching phone types to play it via bluetooth. Seems to be fun. At least the video suggests that ;)</description>
		<content:encoded><![CDATA[<p>Nice game idea. Just wanted to download the tennis game to my phone &#8211; didn&#8217;t work. It&#8217;s a pitty, that there are just 8 phones supporting the game. Anyway, I&#8217;ll try to get together friends with matching phone types to play it via bluetooth. Seems to be fun. At least the video suggests that <img src='http://mobhappy.com/blog1/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: anne</title>
		<link>http://mobhappy.com/blog1/2008/12/01/fanta-is-strangely-silent/comment-page-1/#comment-125241</link>
		<dc:creator>anne</dc:creator>
		<pubDate>Thu, 11 Dec 2008 21:38:57 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3015#comment-125241</guid>
		<description>Yes, the Fanta virtual tennis game is pretty cool, if you can get your friend to download the game as well it can be alot of fun.</description>
		<content:encoded><![CDATA[<p>Yes, the Fanta virtual tennis game is pretty cool, if you can get your friend to download the game as well it can be alot of fun.</p>
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		<title>By: MobHappy &#187; Blog Archive &#187; 2008 Predictions (Part 2)</title>
		<link>http://mobhappy.com/blog1/2008/12/01/fanta-is-strangely-silent/comment-page-1/#comment-125225</link>
		<dc:creator>MobHappy &#187; Blog Archive &#187; 2008 Predictions (Part 2)</dc:creator>
		<pubDate>Thu, 11 Dec 2008 11:10:58 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3015#comment-125225</guid>
		<description>[...] I said we&#8217;d start to see this emerge as a serious trend, where the mobile acts as a bridge between the analogue world (aka meat space) and the digital. And I think I was right. We&#8217;ve seen lots of first mover activity from 2D barcodes to Nokia&#8217;s Point &amp; Find, from Ralph Lauren’s award winning campaign to Fanta&#8217;s virtual tennis. [...]</description>
		<content:encoded><![CDATA[<p>[...] I said we&#8217;d start to see this emerge as a serious trend, where the mobile acts as a bridge between the analogue world (aka meat space) and the digital. And I think I was right. We&#8217;ve seen lots of first mover activity from 2D barcodes to Nokia&#8217;s Point &#38; Find, from Ralph Lauren’s award winning campaign to Fanta&#8217;s virtual tennis. [...]</p>
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		<title>By: Animatu, marketing y entretenimiento en el móvil</title>
		<link>http://mobhappy.com/blog1/2008/12/01/fanta-is-strangely-silent/comment-page-1/#comment-125012</link>
		<dc:creator>Animatu, marketing y entretenimiento en el móvil</dc:creator>
		<pubDate>Wed, 03 Dec 2008 15:08:37 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3015#comment-125012</guid>
		<description>[...] vez se trata del sitio movil de Fanta, que contiene una amplia variedad de contenidos. No queda muy claro de todas formas quién está detrás de la campaña, ya que parece que Ogilvy también está en el [...]</description>
		<content:encoded><![CDATA[<p>[...] vez se trata del sitio movil de Fanta, que contiene una amplia variedad de contenidos. No queda muy claro de todas formas quién está detrás de la campaña, ya que parece que Ogilvy también está en el [...]</p>
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		<title>By: Tomi T Ahonen</title>
		<link>http://mobhappy.com/blog1/2008/12/01/fanta-is-strangely-silent/comment-page-1/#comment-124976</link>
		<dc:creator>Tomi T Ahonen</dc:creator>
		<pubDate>Tue, 02 Dec 2008 12:48:07 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3015#comment-124976</guid>
		<description>Hi Russell and readers of MobHappy

Brilliant idea and boy does it make me as a 48 year old feel really REALLY old ha-ha...

Also from the comments section, Scott - congratulations, great idea indeed.

I blogged about it at both of my blogs, Communities Dominate blogs, and 7thMassmedia.

Tomi Ahonen    :-)</description>
		<content:encoded><![CDATA[<p>Hi Russell and readers of MobHappy</p>
<p>Brilliant idea and boy does it make me as a 48 year old feel really REALLY old ha-ha&#8230;</p>
<p>Also from the comments section, Scott &#8211; congratulations, great idea indeed.</p>
<p>I blogged about it at both of my blogs, Communities Dominate blogs, and 7thMassmedia.</p>
<p>Tomi Ahonen    <img src='http://mobhappy.com/blog1/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Scott Seaborn</title>
		<link>http://mobhappy.com/blog1/2008/12/01/fanta-is-strangely-silent/comment-page-1/#comment-124972</link>
		<dc:creator>Scott Seaborn</dc:creator>
		<pubDate>Tue, 02 Dec 2008 10:13:15 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/?p=3015#comment-124972</guid>
		<description>Hi Russell,

Thanks for the post. We are so happy with the creative idea behind this work.

I have to make a correction please - We made the Fanta Stealth Sound System. Which is a communicator application that only teens can hear.

Its a java based app that they can use to communicate &#039;hello, goodbye, warning&#039; etc via their mobile speaker and only they will hear it, even in a room full of adults.

Please go to fanta.msite.tv on your mobile to get it and find out more!

Thanks again,

Scott Seaborn</description>
		<content:encoded><![CDATA[<p>Hi Russell,</p>
<p>Thanks for the post. We are so happy with the creative idea behind this work.</p>
<p>I have to make a correction please &#8211; We made the Fanta Stealth Sound System. Which is a communicator application that only teens can hear.</p>
<p>Its a java based app that they can use to communicate &#8216;hello, goodbye, warning&#8217; etc via their mobile speaker and only they will hear it, even in a room full of adults.</p>
<p>Please go to fanta.msite.tv on your mobile to get it and find out more!</p>
<p>Thanks again,</p>
<p>Scott Seaborn</p>
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