Carnival of the Mobilists #138

This week’s Carnival of the Mobilists is back at MobHappy – actually where it all started back in October 2005. Since then, the Carnival has thrived as a place to showcase the best writing about mobile in the blogosphere. It’s great that it’s still going in the same format that we originally envisaged and many, many thanks to Judy Breck of Golden Swamp for her tireless work behind the scenes making sure everything runs smoothly.

Anyway, let’s get started.

First up, we have a post from Chetan Sharma about his new book “Enterprise Mobility: Applications, Technologies and Strategies”. Chetan is obviously not one to rest on his laurels, as this is his second book this year after his excellent “Mobile Advertising: Supercharge Your Brand in the Exploding Wireless Market” – a must-read book for those interested in mobile marketing.

Chetan’s new book is based on some work he undertook for SAP with colleague, Sami Muneer and it’s an interesting and unusual insight into a corporate consulting project that normally remains hidden for confidentiality reasons. You can also download a free chapter, so head of over and get enlightened.

Apparently, the guys at Apple launched a new phone recently, in case you’ve been off-planet recently or hiding under a rock. With all the hype around the iPhone (and yes, it’s a great phone, no doubt about that), there are other mobiles out there and ones that sell in much greater quantities too. Tarek Abu-Esber reminded us of that this week, as he dug out his Nokia Series 60 to see what he missed while using the iPhone – which turned out to be quite a lot actually. Go and find out if he’s going back to his shiny iPhone after the experiment.

Still on the subject of the iPhone, Symbian’s David Wood is another veteran of the mobile scene and is also obviously somewhat puzzled and frustrated about all the hype. In particular, he takes issue with Michael Arrington’s recent

“I believe that Nokia and Symbian are irrelevant companies at this point.”

Sometimes, I wish Mike would just get off the fence and tell us what he’s really thinking. Anyway,read David’s refutation here and why rumours of irrelevancy are premature at the very least.

G?°bor T??r??k at Mobile Thoughts also weighs in on the side of sanity with a step-by-step critique of the original Forbes article that set David off. He concludes that the article was great – apart from all the points it made.

In case you’ve missed it, Google’s declared mobile strategy is threefold; 1. The mobile web is the platform. 2. Fast search is pivotal and 3. Location, location, location. I’d certainly agree with the first concept, the second makes sense if you believe that the mobile web is all about search (which is moot) and that location is an important element some of the time, if it is all about search. But who am am to question the strategy of the mighty Goog? Anyway, the boys and girls from Mountain View have been running furiously in this direction and their location and mapping product is pretty damn cool.

Veteran location marketer, Andrew Grill, tells us all about over at London Calling, including a demo video of LastMinute’s and Rummble’s new service using Google Gears. Very nifty.

Meanwhile, Michael Mace, at Mobile Opportunity has been looking at the market share situation in the SmartPhone sector. Find out who seems to be a surprisingly beneficiary of the success of the iPhone.

Martin Sauter at Wireless Moves has been pondering the past, present and future of good old GSM. Only a few years back, many would have bet against it surviving much longer, yet today it seems to be remarkable healthy. How long will this hold true and what are the likely scenarios going forward?

Tsahi Levent-Levi writes this week about VoIP and mobile, which many consider a no-brainer in the future. I mean, who wouldn’t want free phone calls, right? But there might be a cost that proves to be insurmountable in today’s world – and it’s not about carrier objections either.

James Cooper wrote a post about Twitter’s recent decision to stop sending sms to subscribers in the UK and a few other places on the grounds that it just costs too much. What can be done? James has some ideas.

Over at SmartMobs this week, our very own Judy Breck has been pointing out just how savvy the Barack Obama campaign team has been in their ongoing use of digital media – and mobile in this example. Compare and contrast with the other guy, who quite openly fesses up to not using a computer. As Edwards’ supporter, Tracey Russo, so eloquently pointed out recently:

“Try explaining Facebook , Google, and Twitter to your grandmother — and ask her to apply them to governing, and see if that works for you.”

.

You can see the hapless McCain aide try to defend his boss in the video here, including the rather reassuring fact that John McCain is aware of the internet. My guess is that Mark Soohoo will shortly be joining a long line of ex-McCain aides pretty soon.

Finally, I come to MobHappy’s own entry, elegantly penned by the Mobilists’ favourite newly-wed, Mr Carlo Longino. Carlo also writes about location, pointing out that location-awareness isn’t actually the Holy Grail that we might think. If you know where someone is, it’s often not very useful without knowing the context of why they’re there too.

So that’s it from me this week, apart from choosing my favourite post – always the hardest part of hosting the Carnival. Perhaps it’s a little self-indulgent, but I’m going for Carlo’s post. Lots of companies are investing billions in location right now, but it’s far more complex than many of them think – a little like starting a game of checkers with a 10 year old and finding yourself actually playing three-dimentional chess with a Grand Master.

Watch out for the next Carnival at Mobscure and have a good week.

Russell

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