Comments on: Location-Based vs. Context-Aware http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: sascha http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-124432 sascha Sat, 01 Nov 2008 10:02:37 +0000 http://mobhappy.com/blog1/?p=2828#comment-124432 A digital geography manifesto! "What should you write on an academic blog? If news, trivia, detail and narcissism are all out, then what's left? When I started my blog "The Digital Geographer" in early 2006, I decided to sidestep these sins by writing a manifesto. My digital geography manifesto was a tongue-in-cheek statement of some of the challenges that we faced in designing and implementing a new generation of "egocentric" mobile applications that will bring the power of location technology to mobile devices everywhere. As I write this, two and a half years have passed and it is instructive to revisit the manifesto's ten principles and see which of them captured an enduring issue – and which of them has already been solved." http://www.receiver.vodafone.com/a-digital-geography-manifesto A digital geography manifesto!

“What should you write on an academic blog? If news, trivia, detail and narcissism are all out, then what’s left? When I started my blog “The Digital Geographer” in early 2006, I decided to sidestep these sins by writing a manifesto. My digital geography manifesto was a tongue-in-cheek statement of some of the challenges that we faced in designing and implementing a new generation of “egocentric” mobile applications that will bring the power of location technology to mobile devices everywhere. As I write this, two and a half years have passed and it is instructive to revisit the manifesto’s ten principles and see which of them captured an enduring issue – and which of them has already been solved.”

http://www.receiver.vodafone.com/a-digital-geography-manifesto

]]> By: Andreas http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-124073 Andreas Tue, 07 Oct 2008 20:23:45 +0000 http://mobhappy.com/blog1/?p=2828#comment-124073 At the beginning, Google Geolocation API has determined the location for only Americans, for the other it has returned "unknown". Later this service was advanced, but it often does not show results even for developed countries as yet. For such cases, there is a simple javascript extension to the Google API, which gives back the country of user. http://www.wipmania.com/en/blog/google-geolocation-api/ At the beginning, Google Geolocation API has determined the location for only Americans, for the other it has returned “unknown”. Later this service was advanced, but it often does not show results even for developed countries as yet. For such cases, there is a simple javascript extension to the Google API, which gives back the country of user.

http://www.wipmania.com/en/blog/google-geolocation-api/

]]> By: McGuire’s Law » Blog Archive » Business Observations: September 25, 2008 Edition http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-123689 McGuire’s Law » Blog Archive » Business Observations: September 25, 2008 Edition Fri, 05 Sep 2008 22:06:06 +0000 http://mobhappy.com/blog1/?p=2828#comment-123689 [...] Location-Based vs. Context-Aware [...] [...] Location-Based vs. Context-Aware [...]

]]> By: ScottD http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-123385 ScottD Wed, 27 Aug 2008 00:44:04 +0000 http://mobhappy.com/blog1/?p=2828#comment-123385 At NearbyNow, we've tried both flavors of mobile advertising - location-based (ie, we know you are at the mall) and context/location-based (ie, we know you are at the mall and are searching nearby stores for Nike shoes). Click-through and reception is about 3x higher for the latter. Just as important, however, is that we have shoppers in the latter category asking for more ads, while those doing just location-based are quite skeptical from the get-go. There seem to be a few kinds of offers that do well in both cases. We offered free chocolate samples to those in a mall with a Lindt Chocolate store, which converted well to trial and subsequent purchase. Free movie tickets with purchase of item also does well. Maybe it's an American thing - caffiene, sweets, and entertainment go well with everything. ;-) SD At NearbyNow, we’ve tried both flavors of mobile advertising – location-based (ie, we know you are at the mall) and context/location-based (ie, we know you are at the mall and are searching nearby stores for Nike shoes). Click-through and reception is about 3x higher for the latter. Just as important, however, is that we have shoppers in the latter category asking for more ads, while those doing just location-based are quite skeptical from the get-go.

There seem to be a few kinds of offers that do well in both cases. We offered free chocolate samples to those in a mall with a Lindt Chocolate store, which converted well to trial and subsequent purchase. Free movie tickets with purchase of item also does well.

Maybe it’s an American thing – caffiene, sweets, and entertainment go well with everything. ;-)

SD

]]> By: Mobile News & Infos - Google: Geolocation API (Cell-ID & GPS) http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-123354 Mobile News & Infos - Google: Geolocation API (Cell-ID & GPS) Mon, 25 Aug 2008 19:09:39 +0000 http://mobhappy.com/blog1/?p=2828#comment-123354 [...] lookup (for example the Samsung Blackjack II and HTC Touch Dual. Android soll bald folgen. Auf dem Blog von Russel/Carlo (adMob) findet einen interessanten Bericht zum Thema: Locations-Based vs. Context [...] [...] lookup (for example the Samsung Blackjack II and HTC Touch Dual. Android soll bald folgen. Auf dem Blog von Russel/Carlo (adMob) findet einen interessanten Bericht zum Thema: Locations-Based vs. Context [...]

]]> By: MobHappy » Blog Archive » Carnival of the Mobilists #138 http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-123347 MobHappy » Blog Archive » Carnival of the Mobilists #138 Mon, 25 Aug 2008 14:53:14 +0000 http://mobhappy.com/blog1/?p=2828#comment-123347 [...] comments Location-Based vs. Context-Aware [...] [...] comments Location-Based vs. Context-Aware [...]

]]> By: nicolas http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-123346 nicolas Mon, 25 Aug 2008 12:53:52 +0000 http://mobhappy.com/blog1/?p=2828#comment-123346 A recurring topic also in academia, as you can see in this <a href="http://www.comp.lancs.ac.uk/~albrecht/pubs/pdf/schmidt_cug_elsevier_12-1999-context-is-more-than-location.pdf" rel="nofollow">paper</a> called "There is more to Context than Location" A recurring topic also in academia, as you can see in this paper called “There is more to Context than Location”

]]> By: Smoothplanet » Blog Archive » Location-Based vs. Context-Aware http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-123342 Smoothplanet » Blog Archive » Location-Based vs. Context-Aware Mon, 25 Aug 2008 09:53:58 +0000 http://mobhappy.com/blog1/?p=2828#comment-123342 [...] Location-Based vs. Context-Aware Location is just a part of the context of each individual user In some cases, such as mapping, [...] [...] Location-Based vs. Context-Aware Location is just a part of the context of each individual user In some cases, such as mapping, [...]

]]> By: Blair Swedeen http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-123338 Blair Swedeen Mon, 25 Aug 2008 01:13:29 +0000 http://mobhappy.com/blog1/?p=2828#comment-123338 @Tom Hume That's exactly what 1020 Placecast is doing, what we call "place-based" advertising. We started with leveraging the known context of people logging onto WiFi hotspots in airports and hotels, and have moved into web and mobile. Check out www.placecast.net for a very high level description. Cheers, Blair @Tom Hume

That’s exactly what 1020 Placecast is doing, what we call “place-based” advertising. We started with leveraging the known context of people logging onto WiFi hotspots in airports and hotels, and have moved into web and mobile. Check out http://www.placecast.net for a very high level description.

Cheers,

Blair

]]> By: Tom Hume http://mobhappy.com/blog1/2008/08/22/location-based-vs-context-aware/comment-page-1/#comment-123331 Tom Hume Sun, 24 Aug 2008 22:16:43 +0000 http://mobhappy.com/blog1/?p=2828#comment-123331 +1 to Helen's point. It may not matter that the shopping centre I'm in is in Essex vs Yorkshire, but it could be safely assumed that if I'm in Bluewater I'm in a "shopping" context. Likewise - if you're in a football stadium during a game there's probably a good chance we could recognise that you're interested in football. Is anyone doing any work to map typical contexts - sampling time+location vs activity for a (demo? psycho?)graphic and recording them to judge behaviours down the line? Hmm, mapping expressed behaviour (cough searches) vs location at time of search... maybe someone out there is doing this... +1 to Helen’s point.

It may not matter that the shopping centre I’m in is in Essex vs Yorkshire, but it could be safely assumed that if I’m in Bluewater I’m in a “shopping” context. Likewise – if you’re in a football stadium during a game there’s probably a good chance we could recognise that you’re interested in football.

Is anyone doing any work to map typical contexts – sampling time+location vs activity for a (demo? psycho?)graphic and recording them to judge behaviours down the line?

Hmm, mapping expressed behaviour (cough searches) vs location at time of search… maybe someone out there is doing this…

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