BT to Allow Local Authorities to “Adopt” a Payphone:
The UK’s dominant land-line operator, BT is to allow local authorities to “adopt” a payphone box in situations where the company would normally want to remove it due to lack of use. The iconic red payphone boxes have fallen out of favour thanks to the growth [...]
Archive | August, 2008
BT to Allow Local Authorities to “Adopt” a Payphone
Tomi Ahonen’s ‘Mobile as 7th of the Mass Media’
Our good friend Tomi Ahonen, blogger, speaker, consultant and highly prolific author has just announced his new book ‘Mobile as 7th of the Mass Media’, which you can order from Futuretext, Ajit Jaokar’s publishing vehicle.
I haven’t read it yet (it’s still being printed) but if it’s up to the standards of his previous one, it’ll [...]
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Mobile Media Investor Conference
The Strategy Institute has just released details of the Mobile Media Investor Conference, taking place on 9th and 10th December 2008 in San Francisco.
It has a great line up of people from the media, marketing and venture worlds, including quite a few people I know, as it happens. Helen Keegan will also be pleased to [...]
Bluetooth and the MMA
I was lucky enough to be elected Global Chairman of the MMA a few months back, on top of my role as Chairman of EMEA. This is an unpaid and part time role, in case you wondered, and has to be squeezed into my day job, blogging, my involvement in Mobile Monday and any kind [...]
Would You Ever Willingly Ignore Insight Into Half Your Customers?
Our good friend Helen Keegan, as you may have guessed, is a woman. She also works in the mobile industry — and is an authority on mobile marketing, and a frequent speaker at industry events. But she wants to know why there aren’t more women up there with her, and singles out three upcoming events [...]
A Few Things I’ve Seen…
I’ve snapped pics of a couple of things recently I thought I’d share.
First up, I was checking out grills at my local Lowe’s, and saw this ad for an audio tour about the product. You just call in to the 800 number, and you get walked through the grill’s features while you’re standing there [...]
Arby’s Starts Mobile Couponing
US fast-food player, Arby’s has just announced that it’s starting to experiment with mobile couponing with Cellfire.
This is evidence that mobile couponing is slowly starting to go mainstream, although these things always seem to take longer than you think. However, the couponing industry is massive and certainly mobile seems to be an obvious way for [...]
Visa Trial LBS
When our LBS marketing startup, ZagMe, went bust back in 2001, I spent quite a lot of time analysing why. The tendency in these circumstances is to move on to the next thing, without really learning the lessons. However, I know that one of the issues was that it was way ahead of its time [...]
Carnival of the Mobilists #138
This week’s Carnival of the Mobilists is back at MobHappy – actually where it all started back in October 2005. Since then, the Carnival has thrived as a place to showcase the best writing about mobile in the blogosphere. It’s great that it’s still going in the same format that we originally envisaged and many, [...]
Location-Based vs. Context-Aware
Russell and I have talked a lot about location-based services over the years, generally in an attempt to interject some reason and deflate some of the hype around them and move the discussion past the ubiquitous Starbucks example as the holy grail of LBS.
The biggest problem is that people confuse location with context. Location is [...]
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