I just thought that I’d let you all know that it was announced last week that I’ve been made Global Chairman of the Mobile Marketing Association. I think a lot of people missed the announcement as it followed hard on the heels of the one about Chairing EMEA.
For me personally, this is huge - and validation of sticking with the mobile marketing industry through the dark, grim years of the early part of this century when we all wondered if it was ever going to take off.
The MMA today comprises all the leading players in mobile marketing, with over 600 members in 40 countries, including the likes of The Coca-Cola Company, Procter & Gamble and Anheuser-Busch, digital giants like Google, Microsoft and Yahoo!, as well as many of the world’s more visionary agencies. So I really feel incredibly flattered that I’ve been elected to lead the whole thing.
What’s actually really interesting though, is that it’s quite honestly all down to blogging. This isn’t some kind of false humility, but a fact. If I hadn’t been a fairly well known blogger, I’d never have joined AdMob - or certainly not as the first employee in the world - because Omar, AdMob’s founder would never have heard of me. We met simply because some of the VCs he was talking to suggested we should get together, as they read my blog.
Then when it came to MMA Board elections, blogging gave me the edge over some very tough competition as people had heard of me and I’m convinced that you, our MobHappy readers helped spread the word in your organisations too.
So a heartfelt Thank You to all MobHappy readers - I really, really couldn’t have done it without you. I owe every single one of you a huge favour.
I hope that my short year as Chairman will be a pivotal one for the MMA and there’s already some exciting initiatives underway. But I’d like to be judged by action on this, so watch this space.
Finally, huge kudos to the Board members and previous Chairmen before me (no women, sadly) and of course, the dedicated permanent staff at the MMA. It makes my job so much easier with this huge momentum.
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Congratulations, Russell! Well deserved!
Cheers Russell!…I echo Monica and wish you all the best leading the MMA!
-vij
Still reading your blog and I couldn’t be happier for you
Congrats Russell!
Congratulations Russell, well deserved!!
Your pals at Communities Dominate Brands blog, Alan Moore and Tomi Ahonen
Thanks everyone.
Russell
Congratulations Russell. Wishing you every success.
Congratulations Russell, enjoy!
Congratulations Russell . Glad to learn this .
Cheers as well! It will be an interesting year for MMA
Kudos to you from this non-geek,
non-mobile phone user (been given five and have eight clients in this biz)
& former WSJ reporter
- who LOVES your plain English & pithy commentary.
Both groups are lucky to get your leadership.
with us avid readers you can’t let it go to your head.
Congrats! Your blog is so informative that it should deserve a World Dominating Title:_)
Congratulations Russell, you really deserve this!
Thinking back the early days and discussions at the Wireless World Forum, where our ideas went against the stream and have now become (nearly) mainstream. You have been always a true visionary with a sharp eye for innovation, talent and new business opportunities. Above all, what I like the most about you is that you handle everything you do with Fair Play and added value for everyone involved - rarely seen i our business. You’re a real gentleman. Good luck in your new role!
And you’re right about the blogging
Rudy / mTrends
Thanks again, everyone. But you’re embarrassing me now
Russell