I’ve been saying for a while now that MMS is slowly starting to happen, 8 long years after its launch and 7 years after the book wot I wrote and that no one bought. So it’s great to see a mega-brand getting stuck in and launching an idea that makes the most of MMS and mobile, while mixing in personalisation and user-generated-content memes. What more could we want?
Produced by my pals at AKQA, the idea is that you snap a photo containing a couple of colours that inspire or attract you. You then MMS the photo to Nike, who use the colourways to produce a personalised pair of classic 1985 Dunk high-top basketball sneakers.
You can’t get much cooler than that.
Watch the video
That’s actually the coolest thing I have seen done with MMS. It’s especially nice as you can buy the shoes afterwards. May even try this one out for a new pair of shoes
The technology was provided by Mobile Acuity, one of our mobile neighbours here in Edinburgh.