Nike in MMS Scandal – Shock, Horror

I’ve been saying for a while now that MMS is slowly starting to happen, 8 long years after its launch and 7 years after the book wot I wrote and that no one bought. So it’s great to see a mega-brand getting stuck in and launching an idea that makes the most of MMS and mobile, while mixing in personalisation and user-generated-content memes. What more could we want?

Produced by my pals at AKQA, the idea is that you snap a photo containing a couple of colours that inspire or attract you. You then MMS the photo to Nike, who use the colourways to produce a personalised pair of classic 1985 Dunk high-top basketball sneakers.

You can’t get much cooler than that.

Watch the video

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