BA announced this week that is had sent out over 11,000 SMS apologies to customers affected by the Terminal 5 saga. Their SMS programme is managed by mobile marketing agency, Incentivated. CRM is a great use of SMS by businesses and I believe, far more powerful than other forms of Push marketing that some brands [...]
Archive | April, 2008
Sometimes These Posts Write Themselves — O2 Caps 3G Speeds
by Carlo Longino on 09. Apr, 2008 in Advice to Operators
Sometimes it’s hard to grind out posts for the ol’ blog here. Conversely, sometimes they really do write themselves, like this morning. From Vero at Taptu and James Whatley at SMS Text News comes word that O2 in the UK is capping downstream 3G speeds for most of its users at 128 Kbps. Oh, but [...]
MuMoMo Demo Night
by Russell Buckley on 09. Apr, 2008 in MuMoMo
May 19th sees the annual return of the much loved Demo Night at Munich Mobile Monday. It’s the most popular event of the year as companies come from far and wide to demo their mobile products. This year, we’ll be expecting a huge turnout as we’ve partnered with Mobile Internet World, which is running during [...]
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Dead Happy
by Russell Buckley on 07. Apr, 2008 in Announcements
I was speculating a few weeks back that it would be pretty spooky to listen to a voice mail from someone who had died. Well, it seems that not everyone thinks along the same lines.I picked up this story on Forum Oxford – the free-to-join discussion group with many of the industry’s luminaries taking an [...]
After the Click
by Russell Buckley on 07. Apr, 2008 in Analysis
There’s a lot of discussion there days about how mobile advertising will differ from what’s come before. Much of this comes from people I have huge respect for as thinkers and visionaries, so I have to take it seriously. The theory that they propose is that when a new medium emerges, the format of the [...]
The Politics of Entrepreneurship
by Russell Buckley on 06. Apr, 2008 in Analysis
The legendary Dave Winer has written a very interesting post about why the Democrats must turn their backs on the Clintons and in doing so points to some interesting ideas as to why the successful serial entrepreneur is such a rare beast. To be honest, I’m not really sure that I buy his anti-Hillary argument, [...]
Q. Why Did the Chicken End the Call?
by Russell Buckley on 06. Apr, 2008 in Announcements
A. So it could cross the road. Apparently, Illinois is the first among many US states to consider banning the use of mobile while walking in certain circumstances, among them, crossing the road. And no, the article is not an April First prank as far as I can see. Having just missed a rather nasty [...]
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Ask a Kid
by Russell Buckley on 04. Apr, 2008 in Analysis, Uncategorized
People who make and design technology often say things like “It’s so easy to use that a 10 year old kid could use it”. The trouble is that they don’t supply you with a 10 year old kid and you’re left with a shite manual and no clue about how to use 70% of your [...]
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Final CTIA Post: Why Was It So Quiet?
by Carlo Longino on 03. Apr, 2008 in CTIA
I asked plenty of people the usual event questions this week at CTIA: “Seen anything cool?” “What’s exciting at the show?” and the like. The usual reaction? A bit of a shrug and an “Uhhhh…” Other people seemed to have similar thoughts as well. In years past, CTIA’s been a massive show with all sorts [...]
CTIA: Usability Lessons From A Hacker
by Carlo Longino on 03. Apr, 2008 in CTIA
I spent some time at CTIA yesterday with Jon Lech Johansen and Monique Farantzos of DoubleTwist, a company which makes a media-sharing app and service. You might know Johansen better as DVD Jon, made famous by his cracking the content-scrambling system used as copy protection on DVDs. Since then, he’s cracked a number of other [...]
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