Archive | April, 2008

What Do Agencies Really Think?

One of the panels at the MMF that led to some lively debate was “What do Media Planners Want from Mobile Advertising?” ably chaired by Jim Cooke of MobiAd News. I was going to share some thoughts, but then Jim wroteeverything I was going to say anyway, so head over there and read his write […]

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Out of Egpyt

One of the keynotes given at last week’s Mobile Marketing Forum was given by Adhish Kulkarni (Buongiorno) and Karim Khalifi of Vodafone Egypt, about the various marketing activities that Vodafone has been up to over there. One of the products they talked about was the very clever “Please Call Me” service, which is available for […]

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The Language of Advertising

Nick Suckley of Agenda21, one of the agencies doing a panel at the MMF this week, made an interesting observation about the type of language we use in advertising and marketing, that had never occurred to me before. He described it as “war-like” citing terms like “campaigns”, “hits” and “targeting”. I suppose even “banner” harks […]

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Mobile Marketing Forum

I was at the Mobile Marketing Association’s Forum in London this week, among other things, and it’s been hard to find time for blogging. But it was a great event, with lots of interesting presentations and I really recommend that you attend one in the future, if this is an area you’re interested in. Essentially, […]

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The Mobile Web Is Dead. Long Live The Mobile Web.

Russell Beattie announced yesterday that he was giving up on Mowser, his transcoder startup, saying he didn’t believe in the mobile web any more: In other words, I think anyone currently developing sites using XHTML-MP markup, no Javascript, geared towards cellular connections and two inch screens are simply wasting their time, and I’m tired of […]

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