Sprint’s Nuclear Option

Following yesterday’s post about three US operators announcing flat-rate voice plans, today brings news of the fallout in the market. Many Wall Street analysts speculate that Sprint will undercut the other operators and could offer unlimited voice calls for as low as $60 per month in a bid to stem its subscriber losses. Such a move would virtually guarantee a mobile price war, and further hasten the overall move among the US population away from landlines as well.

The bigger overall effect would be just to hasten the total commoditization of voice service — and increase the immediate need to boost data and content spending.

We’re in for an interesting year, I think.

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