Some bright spark took a clip of veteran film director, David Lynch, and turned it into a faux iPhone commercial.
While the iPhone trimmings are false, the clip and content is allegedly real and seems to be a very powerful emotional belief by the great man – namely that you can’t watch a movie properly on a mobile phone.
This strikes me as being somewhat technophobic and certainly intellectually snobbish, which we might expect from some like David Lynch. But as viewing movies on phones and other devices with small screen sizes (like iPods) takes off, isn’t the challenge for the film makers to take this into account and make versions of their art that do look and sound great in the new formats?
After all, going from full screen cinema to TV was a bit of a leap in user experience, but it didn’t stop Lynch and the rest of the industry from publishing on video.
Maybe it’s just the profit incentive that’s currently missing.