Further cementing the idea that mobile operators want to own the mobile advertising space, Vodafone and Telefonica have invested in Amobee, a startup that’s developing a mobile advertising platform. Amobee’s site describes its offering for operators like this: Amobee’s single centralized ad server enables precise contextual and behavioral targeting across all users on all handsets [...]
Archive | November, 2007
New Google Maps for Mobile Shows Your Location, Even Without GPS
Via Om Malik, Google has released another upgrade to Google Maps for Mobile, which in addition to GPS support, can now show users without GPS their location. As Google notes, it doesn’t have the accuracy of GPS, but it’s free, and it’s likely to be good enough to be useful in many cases. A quick [...]
Mobile Enterprise Market Still Looking For Somebody To Pull It All Together
From Cellular-News today: Many mobile service providers are failing to capitalise on potentially lucrative corporate contracts because they don’t focus enough on client’s business needs, according to Gartner. Service providers that don’t update their sales strategies to provide tailored solutions to businesses risk losing valuable corporate customers and becoming chiefly consumer players, analysts warned. From [...]
links for 2007-11-28
Tube to launch phone-swipe Oyster scheme | The Guardian | Guardian Unlimited (tags: RFID oyster nokia o2) Good Christmas sales ahead for cellphones: Gartner – Yahoo! News (tags: handsets stats q4-2007) Europeans switching to mobile phones, study shows – Yahoo! News Almost one in five European Union households has gone wireless, cutting off their landline [...]
Verizon’s Open Announcement Is A Big Deal, But Not For The Reasons You Might Think
If you’ve been online today, you’ve probably noticed that Verizon Wireless has announced that it will “open” its network to “any app, any device” next year. It will maintain its current business model, but will also offer network-only access to users with compatible devices that meet some as-yet-unnamed technical standards, and it will allow them [...]
Mobile Porn Facing The Same Problems As Other Mobile Content
An analyst firm has put out a new report on the mobile adult content market, predicting it will grow to $3.5 billion worldwide by 2010. I don’t put too much stock in these sorts of predictions, for any number of reasons (for instance, this one says the mobile video sex chat market will grow more [...]
Blockbuster Wants To Insert Itself In The Mobile Movie Experience
Blockbuster’s CEO says the company is in talks “with all the major mobile phone makers about partnerships aimed at making it easier for consumers to watch movies on the go.” I think Blockbuster is a fascinating company to look at. They really made a success of the movie-rental business and became synonymous with that industry, [...]
links for 2007-11-27
Mobile Phone Development ¬ª Blog Archive ¬ª Pay as You Go Data “-> Great idea for youth market (tags: payg yoof data-pricing) the mippin blog ¬ª Blog Archive ¬ª Mobile Web Design 2.0 (tags: mobile-web-design) News Corp pushing to get MySpace on carrier decks – Yahoo! News “We think the mobile opportunity is significant,” he [...]
Standalone Apps vs. the Mobile Web, Again
With all the attention being garnered by the mobile web these days, further life’s being breathed into that age-old argument of which is the better strategy for mobile: developing mobile web content, or standalone applications. Like so many things, this argument gets ridiculously oversimplified in a desire to make it a black/white, either/or proposition — [...]
More On Advertising As Content
Russell posted last week about a talk given by LinkedIn founder Reid Hoffman, in which he made a throwaway comment that the best advertising looks like content. As Russell noted, it’s an astute observation, and it’s one that many brands and marketers are heeding when it comes to mobile. Alongside their growing interest in mobile [...]
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