Comments on: More On Advertising As Content http://mobhappy.com/blog1/2007/11/26/more-on-advertising-as-content/ Russell Buckley and Carlo Longino on mobile technology. Wed, 10 Mar 2010 15:31:40 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: El Observatorio de Internet Movil http://mobhappy.com/blog1/2007/11/26/more-on-advertising-as-content/comment-page-1/#comment-117606 El Observatorio de Internet Movil Wed, 05 Dec 2007 10:05:20 +0000 http://mobhappy.com/blog1/2007/11/26/more-on-advertising-as-content/#comment-117606 <strong>Publicidad util...</strong> [...]La idea de que el contenido se confunda con la publicidad, y no precisamente en el sentido negativo de tratar de engañar, sino todo lo contrario, en el sentido de aportar valor a los consumidores, se está abriendo camino en el mundo del marketin... Publicidad util…

[...]La idea de que el contenido se confunda con la publicidad, y no precisamente en el sentido negativo de tratar de engañar, sino todo lo contrario, en el sentido de aportar valor a los consumidores, se está abriendo camino en el mundo del marketin…

]]> By: Scott http://mobhappy.com/blog1/2007/11/26/more-on-advertising-as-content/comment-page-1/#comment-117376 Scott Tue, 27 Nov 2007 20:33:51 +0000 http://mobhappy.com/blog1/2007/11/26/more-on-advertising-as-content/#comment-117376 For sure, direct marketers have known this forever which is why they pushed to have magazine/newspaper articles appear the same way as the editorial - the small font "Special Advertising Section" was added to the header so as not toe confuse readers, but clearly it is always small enough to do just that. For sure, direct marketers have known this forever which is why they pushed to have magazine/newspaper articles appear the same way as the editorial – the small font “Special Advertising Section” was added to the header so as not toe confuse readers, but clearly it is always small enough to do just that.

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