http://mobhappy.com/blog1/2007/11/19/a-quarter-of-us-im-users-do-it-on-their-mobiles/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://mobhappy.com/blog1/2007/11/19/a-quarter-of-us-im-users-do-it-on-their-mobiles/comment-page-1/#comment-117214 David Whitewood Mon, 19 Nov 2007 20:45:08 +0000 http://mobhappy.com/blog1/2007/11/19/a-quarter-of-us-im-users-do-it-on-their-mobiles/#comment-117214 Carlo a great data point for debate. In the UK at least most contract and pay-as-you-go tariffs includes buckets of texts that are often enough for all, so messaging revenues are not really under threat. With few new customers to be had the game now is one of churn reduction and retention. Our experience is that the operators have woken up to the concept of evolving their messaging platforms to offer a more holistic experience and along with it new Web-like revenue opportunites from advertising. The challenge is that their incumbant suppliers are stuck in the pay-per-message world and are ill placed to deliver the required solution. Carlo a great data point for debate. In the UK at least most contract and pay-as-you-go tariffs includes buckets of texts that are often enough for all, so messaging revenues are not really under threat. With few new customers to be had the game now is one of churn reduction and retention. Our experience is that the operators have woken up to the concept of evolving their messaging platforms to offer a more holistic experience and along with it new Web-like revenue opportunites from advertising. The challenge is that their incumbant suppliers are stuck in the pay-per-message world and are ill placed to deliver the required solution.

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