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	<title>Comments on: It&#8217;s The Simple Things</title>
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	<link>http://mobhappy.com/blog1/2007/11/08/its-the-simple-things/</link>
	<description>Russell Buckley and Carlo Longino on mobile technology.</description>
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		<title>By: El Observatorio de Internet Movil</title>
		<link>http://mobhappy.com/blog1/2007/11/08/its-the-simple-things/comment-page-1/#comment-117605</link>
		<dc:creator>El Observatorio de Internet Movil</dc:creator>
		<pubDate>Wed, 05 Dec 2007 10:04:36 +0000</pubDate>
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		<description>&lt;strong&gt;Publicidad util...&lt;/strong&gt;

[...]La idea de que el contenido se confunda con la publicidad, y no precisamente en el sentido negativo de tratar de engañar, sino todo lo contrario, en el sentido de aportar valor a los consumidores, se está abriendo camino en el mundo del marketin...</description>
		<content:encoded><![CDATA[<p><strong>Publicidad util&#8230;</strong></p>
<p>[...]La idea de que el contenido se confunda con la publicidad, y no precisamente en el sentido negativo de tratar de engañar, sino todo lo contrario, en el sentido de aportar valor a los consumidores, se está abriendo camino en el mundo del marketin&#8230;</p>
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		<title>By: Zec</title>
		<link>http://mobhappy.com/blog1/2007/11/08/its-the-simple-things/comment-page-1/#comment-117177</link>
		<dc:creator>Zec</dc:creator>
		<pubDate>Sat, 17 Nov 2007 19:54:40 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2007/11/08/its-the-simple-things/#comment-117177</guid>
		<description>Yes, you did a great note. It&#039;s about &#039;&#039;value&#039;&#039; ( x ).
So, we need to follow Facebook apps model in mobile, I belive. That&#039;s how relevant content could be made to end user.</description>
		<content:encoded><![CDATA[<p>Yes, you did a great note. It&#8217;s about &#8221;value&#8221; ( x ).<br />
So, we need to follow Facebook apps model in mobile, I belive. That&#8217;s how relevant content could be made to end user.</p>
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		<title>By: Links &#38; News, 12.11.07 at Web Jungle</title>
		<link>http://mobhappy.com/blog1/2007/11/08/its-the-simple-things/comment-page-1/#comment-117101</link>
		<dc:creator>Links &#38; News, 12.11.07 at Web Jungle</dc:creator>
		<pubDate>Mon, 12 Nov 2007 19:41:26 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2007/11/08/its-the-simple-things/#comment-117101</guid>
		<description>[...] Longino about a nice mobile marketing app with true added value for users. [...]</description>
		<content:encoded><![CDATA[<p>[...] Longino about a nice mobile marketing app with true added value for users. [...]</p>
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		<title>By: Mobile Zeitgeist</title>
		<link>http://mobhappy.com/blog1/2007/11/08/its-the-simple-things/comment-page-1/#comment-117083</link>
		<dc:creator>Mobile Zeitgeist</dc:creator>
		<pubDate>Fri, 09 Nov 2007 19:27:16 +0000</pubDate>
		<guid isPermaLink="false">http://mobhappy.com/blog1/2007/11/08/its-the-simple-things/#comment-117083</guid>
		<description>&lt;strong&gt;Knorr bringt Rezepte auf das Handy...&lt;/strong&gt;



In Polen hat die Agentur Fun and Mobile f&#252;r Knorr (Unilever) eine nette mobile Kampagne umgesetzt. Nutzer erhalten ein Kochbuch auf ihr Handy (Java Applikation), mit Rezepten und Bildern und m&#252;ssen im Supermarkt nur das Rezept &#246;ffnen u...</description>
		<content:encoded><![CDATA[<p><strong>Knorr bringt Rezepte auf das Handy&#8230;</strong></p>
<p>In Polen hat die Agentur Fun and Mobile f&#252;r Knorr (Unilever) eine nette mobile Kampagne umgesetzt. Nutzer erhalten ein Kochbuch auf ihr Handy (Java Applikation), mit Rezepten und Bildern und m&#252;ssen im Supermarkt nur das Rezept &#246;ffnen u&#8230;</p>
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