Raj over at Gotomobile has put up a post sharing some insights he’s gleaned from playing with various mobile ad networks for a year or so, and it’s well worth a read.
There is definitely money here – Whether it be traditional WAP text ads or even SMS ads, there is money that I am making and the eCPMs have been good. With self-service WAP ads, I’ve been getting between $1-$6 and with sponsored ads, I’ve seen ad sales upwards of $15. That being said, there was definitely some initial promises of CPMs in the $30-40 etc range; however, I think this as a % of the inventory has definitely scaled down to less than 5% – the majority of the inventory is under $10.
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