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Mobile Phone Evolution

Nokia’s An Internet Company… As Long As You Use Windows and IE

Posted by Carlo Longino on 11.01.07 | 5 Comments

nokmus.jpg

Nokia’s big message over the past year or so has been about its fundamental shift from being a handset vendor to being an “Internet company”. This has resulted in a big push into services, like those lumped under the Ovi brand. It’s also talked a lot about openness and inclusiveness, trying to align itself with internet developers and content providers rather than sticking to the typically closed strategies of the telecom world.

It launched today one of its first major services, the Nokia Music Store. One of its first major forays into Internet services. But apparently the “Internet” means people using Windows and Internet Explorer — and that’s it. Apparently the problem lies with the “Nokia Music Bar”, an ActiveX control used to download songs, but that’s slightly irrelevant. The reasoning isn’t particularly important; the issue is that Nokia’s taken a very narrow view of what constitutes the Internet and its users. Nokia is also limiting its market (which it’s also doing by only supporting the brand new N95 8GB and N81 handsets).

There are a lot of great people at Nokia who get the Internet, and they’ve got a monumental task in changing the mindset of the company. This misstep illustrates that, and that despite the intelligence and earnestness of these folks, collectively there’s still a long way to go. Perhaps the bigger issue, though, is that this sort of move calls into question just how seriously the whole organization takes this idea of openness, and understands that it truly must embrace it to be taken seriously as an internet and services company.

—–>Follow us on Twitter too: @russellbuckley and @caaarlo

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