http://mobhappy.com/blog1/2007/10/10/%e2%80%9cwe%e2%80%99re-still-talking-to-ourselves%e2%80%9d/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://mobhappy.com/blog1/2007/10/10/%e2%80%9cwe%e2%80%99re-still-talking-to-ourselves%e2%80%9d/comment-page-1/#comment-116869 Chris Bourke Mon, 15 Oct 2007 09:30:47 +0000 http://mobhappy.com/blog1/2007/10/10/%e2%80%9cwe%e2%80%99re-still-talking-to-ourselves%e2%80%9d/#comment-116869 Great to see you again Russell at the annual job fair that is the MMA Forum! Joking aside I was also taken aback by the small number of agency 'buyers' and the tidal wave of tech suppliers. The fact that WPP and Aegis were down to talk earlier in the year, but evidently pulled out due to other commitments demonstrates the lack of interest in mobile media right now from the big five media groups. As I mentioned on the panel, I think they are so busy wrestling with fixed web that mobile is like the middle child in a large family - acknowledged but rarely is attention lavished. But none of this is new - I remember attending similar events (as an advertiser!) for the web back in 96/97 and the industry was lamenting in the same way. As long as we can address the big issues (flat rate, mass inventory, coordinated buying across multi-net ops) then we stand a fighting chance. If the operators are too slow in this regard then I fear we will will only have many more 'job fairs' to look forward to... Great to see you again Russell at the annual job fair that is the MMA Forum! Joking aside I was also taken aback by the small number of agency ‘buyers’ and the tidal wave of tech suppliers. The fact that WPP and Aegis were down to talk earlier in the year, but evidently pulled out due to other commitments demonstrates the lack of interest in mobile media right now from the big five media groups. As I mentioned on the panel, I think they are so busy wrestling with fixed web that mobile is like the middle child in a large family – acknowledged but rarely is attention lavished. But none of this is new – I remember attending similar events (as an advertiser!) for the web back in 96/97 and the industry was lamenting in the same way. As long as we can address the big issues (flat rate, mass inventory, coordinated buying across multi-net ops) then we stand a fighting chance. If the operators are too slow in this regard then I fear we will will only have many more ‘job fairs’ to look forward to…

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