I’ve mentioned bluespamming a fair bit, with no secret of my distaste for the practice. Earlier this year, MH pal Helen Keegan took a shot at banking giant HSBC, which had been running a “trial” of bluespamming for more than a year. The company claimed they’d received very positive feedback from it, but this didn’t jibe with the responses of people interviewed by a BBC reporter, who all said they found the messages intrusive and unwanted.
One of the main points in the debate is that even if the medium is useful from a marketing perspective, is it really a way companies want to present themselves and their brands? After all, email spam works — otherwise spammers would be out of business — but legitimate companies don’t tend to use it because they don’t want to be seen in a poor light.
But HSBC now seems to be admitting that bluespamming doesn’t even work well enough to take the risk, as it’s dropped its plans to use the technology. A spokesman says “It didn’t prove commercially viable,” which is PR-speak for “it didn’t work worth a damn.” So not only does bluespam annoy people, it doesn’t even deliver worthwhile results.
[...] who got pinged with the "do you want to receive an ad" message… As Carlo notes at MobHappy: "One of the main points in the debate is that even if the medium is useful from a marketing [...]
[...] also some good news on the bluespamming front. Companies that are doing it are discovering that it’s useless. It doesn’t deliver results and is a waste of time, effort and money. But, it’s [...]
[...] also some good news on the bluespamming front. Companies that are doing it are discovering that it’s useless. It doesn’t deliver results and is a waste of time, effort and money. But, it’s [...]
[...] also some good news on the bluespamming front. Companies that are doing it are discovering that it’s useless. It doesn’t deliver results and is a waste of time, effort and money. But, it’s [...]
i can understand someone spamming you for no reason but mabybe specialized bluetooth marketing could work like at a concert or event and only advertising products that are relevent to the event, rock concert, rock related music adds.