Comments on: Google’s Mobile Advertising Launch Disappointing

By: MSearchGroove » Blog Archive » Risky Business: Google Extends AdWords & Now AdSense To Mobile; Will Advertisers Vote With Their Feet?

Mon, 08 Oct 2007 10:17:10 +0000

[...] by Russell Buckley’s recent rant at his MobHappy blog, I caught up with him today to put his initial criticisms into perspective. [...]

By: Eugen Schmidt » Blog Archive » mobile ist anders… abgesehen von google

Mon, 01 Oct 2007 16:16:19 +0000

[...] das adsense-system gibt es auch mobile – und zwar für bereits 14 länder (inkl. deutschland) – der launch ist angeblich enttäuschend. es ist natürlich durchaus denkbar, dass ein ähnliches system auch für herold mobile folgen wird [...]

By: MSearchGroove » Blog Archive » nearly there!

MSearchGroove » Blog Archive » nearly there! — Mon, 24 Sep 2007 08:29:16 +0000

[...] by Russell Buckley’s recent rant at his MobHappy blog, I caught up with him today to put his initial criticisms into perspective. [...]

By: El Observatorio de Internet Movil

El Observatorio de Internet Movil — Wed, 19 Sep 2007 08:12:37 +0000

Microsoft Sube el Liston de las Busquedas Locales…

Microsoft ha dado un gran paso para empezar a hacer realidad el enorme potencial de la publicidad móvil… Y Google está obligado a responder. Especialmente después de la mala acogida que ha tenido su, recientemente estrenada, versión movil de AdSe…

By: Michael

Michael — Tue, 18 Sep 2007 21:21:45 +0000

I agree completely with your assessment of the transcoding and poor experience. But you are also missing the financial implications.

Google sells mobile ads today, bidded separately from the AdWords/AsSense keyword bids for the PC. The average price on the PC is above $1.40, and less than $0.10 for mobile. Thus advertisers who get clicks through this new greedy scheme will be paying 5 times or 10 times more per click than if they manually created a mobile campaign.

Pay more, get less, no choice. Google has an odd definition of “evil”.

Of course from their perspective, it’s unacceptable that AdMob has thousands more advertisers signed up than Google. This quickly fixes that “problem”.

By: Le scelte di Google per Mobile Adwords non convincono | MobiLoud.it

Le scelte di Google per Mobile Adwords non convincono | MobiLoud.it — Tue, 18 Sep 2007 07:07:09 +0000

[...] Mobhappy, Searchengineland Martedì 18 Settembre 2007 Tags: advertising, adwords, google, mobile, [...]

By: How Google Conquered the Mobile Content Market Overnight | A Media Circus

How Google Conquered the Mobile Content Market Overnight | A Media Circus — Mon, 17 Sep 2007 21:20:42 +0000

[...] http://mobhappy.com/blog1/2007/09/15/googles-mobile-advertising-launch-disappointing/ [...]

By: Patrick Lord

Patrick Lord — Mon, 17 Sep 2007 08:42:51 +0000

As Marketing Director for MobiLuck I’m always looking for new ways to get people to join our mobile community directly on their mobile phones. We have found that the design of the mobile landing page is critical to the success of the campaign. If the first screen the person sees does not match or exceed the expectations they had in mind when they clicked on your advert, you’ve lost them and your CPA skyrockets. And I cannot imagine the first screen (never mind the rest) of a transcoded website doing that. So Google’s internet plus free mobile advertising offer is useless to me. The two ad channels of internet and mobile need to be kept separate and aligned and controlled through the marketing strategy.