Comments on: Ad-Funding Whinge http://mobhappy.com/blog1/2007/07/24/ad-funding-whinge/ Russell Buckley and Carlo Longino on mobile technology. Tue, 31 Jan 2012 19:56:58 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Russell Buckley http://mobhappy.com/blog1/2007/07/24/ad-funding-whinge/comment-page-1/#comment-110449 Russell Buckley Wed, 25 Jul 2007 07:33:18 +0000 http://mobhappy.com/blog1/2007/07/24/ad-funding-whinge/#comment-110449 Well, I'm sorry if you think it's inaccurate, but I have quoted my source and I haven't in any way misrepresented what they reported you said in their article "Ad-funded model comes under question", the focus of which is primarily about your speech. And sorry to be dim, but would you mind expanding on your point about iPhone and Blyk? I'm really not sure what you're trying to illustrate. Russell Well, I’m sorry if you think it’s inaccurate, but I have quoted my source and I haven’t in any way misrepresented what they reported you said in their article “Ad-funded model comes under question”, the focus of which is primarily about your speech.

And sorry to be dim, but would you mind expanding on your point about iPhone and Blyk? I’m really not sure what you’re trying to illustrate.

Russell

]]> By: Oz Eleonora http://mobhappy.com/blog1/2007/07/24/ad-funding-whinge/comment-page-1/#comment-110367 Oz Eleonora Tue, 24 Jul 2007 20:31:37 +0000 http://mobhappy.com/blog1/2007/07/24/ad-funding-whinge/#comment-110367 Interesting take on what I said, albeit inaccurate. I never said I was against mobile advertising at all. In fact, what I said was that advertising in the mobile market, moreso than in any other market, has to be relevant to the particular user receiving it. This requires a lot more than the blanket level 'segmentation' that is going on today. Regarding business models, perhaps an illustration of my point would become clear if you try to answer the following question: "If a Blyk 'subscriber' had an iPhone, how would Blyk make money?" Interesting take on what I said, albeit inaccurate. I never said I was against mobile advertising at all. In fact, what I said was that advertising in the mobile market, moreso than in any other market, has to be relevant to the particular user receiving it. This requires a lot more than the blanket level ‘segmentation’ that is going on today.

Regarding business models, perhaps an illustration of my point would become clear if you try to answer the following question: “If a Blyk ‘subscriber’ had an iPhone, how would Blyk make money?”

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